subject: Watch Out For These Follies Of Ecommerce Website Design [print this page] Ecommerce is picking up around the worldEcommerce is picking up around the world. The people can now order for the things that they want online, make the payments online through secure channels and then get the desired things delivered at their place. There has been a marked shift from the customers perception of first visiting the stores to see the stuff for themselves and are now they are putting their trust in what the website says about the product and sells the same. The people would give your ecommerce website a try and check whether the product you sell is true to the photo or whether the services and the delivery were perfect or not. The website design company Delhi which creates the ecommerce websites has to ensure that there are no discrepancies in the real and the online products. So, if you think that making a website without getting the right photo-shoot done can bring you more sales than that is a mistaken belief.
Another common mistake made by the ecommerce website design company Delhi is the inability to match the requirements of making a user-friendly site along with the SEO-friendly site. Some of the web pages are dynamically generated and therefore carry the SEO unfriendly features such as a dynamic URL. The web design Delhi companies shall not ignore to put the proper canonical redirection to those pages which feature same content on two or more different pages. Further, the companies are also inclined to write web content on the shopping cart pages which do not make for a favorable user-experience. A better way could be to make a separate webpage containing only the text, incorporating all the keywords and this page shall be the focus of SEO activity with direct navigational links to the other shopping cart pages.
In an ecommerce website, the people are more interested in looking for the products which you sell and, therefore, the website home page shall directly feature the best offers and products that are being offered to the customers. Infusion of too much of content for SEO purposes might make it boring. Rather, the focus has to be on the sales and SEO requirements shall be treated secondary.
Privacy policy, terms of delivery, problem resolution mechanism, trust seals, secure payment and data assurances and even the returns policy of the company shall be extremely clear, written in simple language which is easy to comprehend. Further, these shall be rightly placed on the home page so that these do not occupy space of other relevant information and, at the same time, can be easily found by the users. Some of the ecommerce start-ups do not lay much emphasis on these documents which is a mistake since these define the way the customers will interact with the company and what all company promises to do to the customers. These are important ingredients of a website which build up the credibility of the company and cannot be wished away by any website design company in Delhi.
