subject: Guidelines For Creating Seo Optimized Blog Post Titles [print this page] Although the blog title is the shortest part of a blog post, it is, however, one of the extremely important parts of a blog post. Not only is a blog title the first thing searchers see and scan in search engines results, but it can make or break your blog post in terms of attracting traffic, providing the huge difference between getting your post clicked and read or not at all.
Moreover, a blog title, besides from being the primary draw in grabbing the attention of potential visitors and customers to click and read your post, is also used by search engines, especially the keywords it contains in ranking your blog post. Over 95% of Google users tend to only look at the results on the first page, not even bothering clicking the next button to see results on the next page. Thus, a blog title plays a vital role in bringing traffic to your blog.
So it's recommended by Search Engine Optimization Experts that you must SEO optimized your blog post title, making it appetizingly clickable and search engine friendly.
Here are some tips in SEO optimizing your blog title:
1.Make Title Short. SEO company experts recommend that the best title length is about 60-70 characters. More than this is not recommended as if the page titles cross this limit, search engines will cut down the page title and the remaining part will be shown in dotted form. For the users perspective, long titles tend to be more difficult to read, especially if it is truncated without finishing the complete sense. Thus, a longer title is ineffective both in terms of SEO and readability. So, before posting the text, make sure to check the number of characters of your blog title.
2.Identify and Use Primary Keywords. This is a must. Keywords present in blog post title play a crucial role in determining how much traffic you will get. The better, most relevant and attention-grabbing you select, the more traffic you will get. So, make sure to search for the most relevant keyword that matches your content and include these in your title. Moreover, make sure to use these primary keywords, placing them at the beginning or in the middle of the title. This will help search engines index the new webpage as well as provide a clue to Google on what primary keywords for the webpage are.
3.Make Descriptive and Catchy Title. Blog titles should not only be informative and descriptive but also these should also grab attention and be compelling to read on. This means that as visitors read the title, it should not only give them an idea on what the blog post is all about but entice them to click and read the accompanying content. Also, make sure that your title matches and contains the content promised in the title. If you make a fool your readers, providing a title that does not contain the promised info or tips, these will likely make your visitors angry and not return to our blog.
4.Make it Unique. It's really important to create a unique title for your blog post if you want to make it stand out from other blogs. So once you have come up with your blog post title, try to search it on google to see if other blogs have not used it as their title.
5.Write For Readers Benefit. Whatever you title your blog post, make sure that it looks more appealing to the user in search results. Create a title that is short and catchy and one that targets keywords, making it reader and search engine friendly.
