subject: Utilizing Telemarketing To Deliver Customer Service In Australia [print this page] During the course of your lead generation campaign in Australia , there will always be a case where you actually have to talk to current customers. You might be offering them the latest products or perhaps upgrades. You might need to perform a little bit of customer service 9especially if some of them are not happy). This usually happens when telemarketing is used. As a medium of communication, talking to prospects on the phone is one of the fastest ways to get results. But this is where we meet a little snag. Telemarketers are geared to generating sales leads. Customer service is certainly not part of the list. But how can you help them get better in this aspect?
Actually, there are a lot of ways to do that:
1.Know more about your prospects one of the reasons we fail in our lead generation and appointment setting campaign is because we do not really understand who our prospects really are. We may offer perks and promos to them, but are we really certain that these will really work? We need to look closer at who our customers are, what they need, and our ability to meet it. Australia, as a country and continent, might require you to study things deeper.
2.Believe in your telemarketing team there is a difference between telling your telemarketers what to do and telling them how to do it. If there is one thing that prospects hate, it is talking to agents who obviously cannot deviate from a detailed, yet clearly canned, sales script. You will end up losing, rather than gaining, B2B leads.
3.Know how your prospects think this calls for better studies about the buying habits of prospects. If you want to be more effective in selling, you ought to know how to best position yourself in the eyes of prospects. Perhaps a little telemarketing survey is in order? It can be very useful in letting you know what really makes your prospective clients tick.
4.Work with telemarketers who believe in excellenceh telemarketers who believe in excellence this is important if you are outsourcing your work to another company. Hiring those who think that customer service is also an important part of their job can help make your campaign better. As long as you work with the right people, you can be sure that you will be able to generate the B2B leads that you need.
5.Learn from mistakes that is also very important. Everyone makes mistakes, there are no exceptions. What makes all the difference is the way you learn from them. Make these an opportunity to improve. Give your team the freedom to learn from their errors, as well as the ability to be correct them. In the long run, these will work to your full advantage.
All that remains is for you to get the right people for the job. Your lead generation and appointment setting campaign in Australia is an investment that should give reasonable returns. This can be done by working with a good telemarketing agency.
