subject: The Need Of Article Marketing [print this page] What is Article Marketing? What is Article Marketing?
Countless numbers of websites are available in the internet and lots of them are created and hosted every day. In this scenario, all websites that are new need to be promoted inorder to prevent getting lost in the internet ocean. Millions of people search for different topics everyday and if your website wants to get noticed and ranked by search engine bots then there is a need to promote it. The websites can be promoted using various Search Engine optimization strategies and one of the most effective strategies is the article marketing. Of late article marketing technique is being adopted by various sites and they have achieved great results.
Uses of article marketing
Article marketing involves writing quality article and submitting them to various articles directories and getting approved. These approved articles will be syndicated to various blogs and other websites. Whenever the approved articles are syndicated it helps you to get free incoming links to your site. This will in turn increase the search engine ranking and positioning for your website in the search engine results. The key aspect in article marketing involves identifying good article directories and submitting well written articles with optimum keyword density. It is always good to manually submit the articles to the directories. If automated article submission is used, there are chances that the article will get listed in the inappropriate categories and eventually getting disapproved.
Requirements for a quality article
As you know, the article must consist of headline, introduction, body, conclusion and the resource box. The article headline must be catchy as to impress the reader .The reader decides whether to continue reading the article or not, based upon the title. Next a brief idea about the article with the reasons and about the need must be elaborated in the introduction. Followed by the introduction, it should contain the body of the article which must discuss all the solutions for the problems mentioned in the introduction .At last it should consists of a conclusion, that comprises of readers to take action, methods to overcome a problem etc. Resource box is a place that includes the details about the author and his expertise in business. You can provide a couple of links to your website or news letter in the resource box A well written article with a short and sweet resource box will drive great traffic to your website.
Importance of Quality Article Writing
The quality of the article plays a main role in bringing you to limelight. It is obvious that every article that is written and submitted is not read by every visitor. So articles should be written with much care as to impress the readers right from the title. A well written article will get approved immediately in quality article directories such as ezine, articlesbase, articledashboard, goarticles, articlealley and so many to say.
Bottom Line
The key points to note during submission of articles are; it should not be posted in irrelevant directories, multiple submissions must be avoided. Altogether if article marketing is done in a proper way your websites will get great visibility in the search engines, great rankings and lots of visitors in a short period of time.
