subject: Viral Videos [print this page] Getting your video viral Getting your video viral
There is nothing quite like viral marketing. Viral marketing is centered on the concept where a brand promotes itself by using social media and other online platforms to propagate its advertising communication. Previously, this method centered on posting the companys website links all over the place and sharing anecdotes. All of this was run by people out there paid by the company.
Then along came viral videos and changed everything. For the first time ever, advertising relied so heavily on the consumer to spread. Social networking sites like Facebook and Twitter played a huge role in allowing the consumer to be more vocal in their point of views and tastes. Youtube played an even larger role by allowing advertisement clips to be available to be watched at beck and call rather than just on television. The ultimate result? The average person today holds a stronger point of view than ever before. If he approves of your video, he shares it, tags his friends and recommends it. If he disapproves, he starts a negative ripple that only gets bigger as it moves from his friend circle to the next.
Viral marketing is a very powerful marketing tool that every firm is trying its best to harness. Countless ad agencies have tried to crack the code that surrounds the ultimate web video Hordes of money has been spent on research, consumer focus groups and what not in order to understand what exactly clicks with todays technology savvy youth. It is quite interesting to find that ultimately, it is the smaller firms that tap the full potential of viral marketing.
Individuals and small firms across the world have very successfully gone viral. Just some time ago, a teen in the United Kingdom amassed a huge fan following for a video that he made on English accents. Yet another video to go sensationally viral was the one denouncing Kony 2012. The video managed to amass a great deal of awareness and following for the cause such that the respective governments were forced to take the desired action. It is quite amazing how web videos have gone from being simply forms of entertainment to now being mediums of expression. A viral video can connect the entire planet on social media while promoting a social cause, starting a joke or simply touching lives. The power of doing has shifted from the hands of large powerful corporations, to the hands of the common man.
