subject: Tips To Design Banner Advertisements Using Banner Creator Software [print this page] Online banner advertisements have always been popular, and newer techniques have been developed over the years to design banners. Still, static banners are the common choice for most of the marketers. When designing banner advertisements, the designer should keep the following things in mind:
Choose colors that get attention and that contrast with the web pages background color The most important thing is to keep the design of the banner simple. It is good to make use of simple pictures which are related to the business. For instance if the business is coffee shop, a picture of coffee drink with special offer can be included on the banner. If one is using banner creator software, he or she will get required help from the available templates, to choose color and design etc.
Include a brief and concise content in the banner Include only one benefit & one CTA (Call to Action) in one banner advertisement. If there are many CTAs in one banner, the visitors might get confused and it could adversely affect click-through rate. One more thing to remember is that the click-through rate usually depends upon the message conveyed. Attractive design of the banner is secondary to compelling messages. Sometimes, even an ugly-looking banner can perform better than beautiful banner just because of the strong message.
Make use of legible fonts When the banner sizes are small, the designer has to keep in mind that he or she uses legible fonts. Arial and Verdana are two of the popular font styles used on the banners, because they are legible enough. Banner creator software contain innumerable fonts to create banner out of which one can be chosen as per the needs.
Provide interactivity to enhance click-through rate Studies show that some kind of interaction in the banner really works to improve click-through rate. Videos, surveys, answering questions and participation in poll are some examples of interaction. Remember, the interaction should be related to the business products or services, and nothing personal.
Do not include outdated type of animation Animation effects are good to be included in the banner ads. The banner creator software contains really good animation effects which can be included in the banner. However, animation effects such as shooting stars, dancing monkeys and twirling circles which do not have any connection with the business have disappeared. They look really outdated and turn off the customers instead of motivating them.
Design banner advertisements very carefully if you want to achieve the best results.
