subject: Solving Sales Problems With Uk Customers In Five Steps [print this page] In all businesses operations, there will be problems with the customers. It could be a defective product, a missed delivery, or perhaps a myriad of other reasons that can make your daily life hard. But this is something that you have to deal with on a regular basis. Now, let us frame it in terms of our lead generation and appointment setting campaign in the United Kingdom . With the economy continuously suffering from the poor world economy, it is important that business owners keep their current customers. It is hard enough already to generate B2B leads, so it is understandable if they do not want to lose the clients they already have. And one of the reasons customers leave is due to poor service. How will you handle that?
First of all, we need to identify the problem of our customers. You need to listen to them carefully, understand that this problem is very important, and that you take ownership of the problem (even if it is not your fault). Your aim here is to calm them down so that you can proceed to the next step. You will not get anything informative if you are still talking to an upset customer.
Second, you need to investigate the problem. And you have to investigate really deeply about it. You do not want to fall into the trap of a 'band-aid' solution, since this is only temporary. Use all your communication channels (social media, emails, and telemarketing) to know more about it. You might want to bring in other people in your company that have been involved in the problem. A different perspective can help you find the root cause.
You also would need to give your sales representative the power to resolve problems. If this is not the case, the sales agent will be forced to hand the resolution to their supervisor, usually you. When that happens, the customer will only want to deal with you. Your sales rep will then have a hard time establishing a relationship with them, while your hands get tied up dealing with customer issues.
Fourth, after doing a thorough investigation, you will need to report both to your organization, and to the customer. These findings will help your group figure out the solution, while your customers will appreciate that they are being updated on the issue. They might give out more details based on what they learn, too.
Fifth, you will have to develop the solution. You and the customer can pretty much come up with a straightforward solution together. You just need to put these into a plan that you and the customer will agree to follow.
Lastly, you need to follow up. You have to know whether the changes worked, or you might have to work out a new solution. That means you have to regularly contact your customer for feedback.
These are certainly simple ways to reduce the burden of your lead generation campaign in the UK. If your current customers stay with you, there really is no reason for you to look for new ones, right?
