subject: Mobile Apps - The New Frontier For E-commerce [print this page] Emerging Trend Emerging Trend
The increasing usage of mobile devices to access the Internet is rapidly becoming Common place today. But more than that, mobile handsets and smartphones are fast transforming from simple website browsing devices to robust online shopping devices, thanks to the influx of mobile e-commerce applications.
What we are witnessing today is a fast-evolving mobile marketplace where your smarphone is the new retail channel. Mobile Commerce [M-Commerce] combines the advantages of powerful e-Commerce with the mobility and freedom of wireless devices. With smartphones poised to take off as the next big platform for retailers there is a big surge in Iphone Application Development and Android Phone Application Development.
Increasing Possibilities
Mobile ecommerce solutions allows businesses to seamlessly extend your existing
Ecommerce capabilities to the mobile channel through a combination of mobile storefronts (applications) and mobile Web accessibility (WAP sites).
For a customer, as a mobile storefront, the smartphone makes it easy and convenient to make a purchase whenever you want, plus it allows a more streamlined payment process which is better suited to making purchases on the go.
Thus Mobile application development is best suited to deliver the latest and most advanced technology and systems on to mobile handsets. Today, this highlights an emerging opportunity to create Mobile Applications across a wide area of usage & functionality, which can increase the user experience to a great extent. When installed completely, the applications allow full access to the phones multi-touch interface and other advanced features.
Applications Development
With the appeal of interactive applications on mobile devices increasing day by day, the need for mobile application development solutions is also on the rise. Mobile applications or apps such as iPhone applications or Android applications offer superior value and functionality encouraging many businesses to tap into its potential.Thats why mobile platforms are witnessing a revolution in applications which are developed on android, blackberry and various other compact devises. Plus, Android applications are open source in nature which means many businesses opt for such platforms as they can be deployed easily and are also easy to maintain in the long run.
Immediate Benefits:
Some obvious Mobile Application Development Benefits for Business and Consumers.
For Businesses:-
Companies can transform their existing online offerings into mobile apps to promote their services to improve sales.
Such mobile app development also helps them reach more customers
Higher ROI is ensured thanks to the cost effectiveness of mobile application development.
For Consumers: -
With busy lives and telecommuting on the rise, a consumer can easily
browse, compare, evaluate and shop on the go.
With more choices, consumers can now make better decisions.
