subject: Branded Logos Only A Part Of Your Branding Strategy! [print this page] Stop what youre doing at this very moment; look around yourself and see how many brands youre involved with. From your cell phone to your clothes in the wardrobe, most of the items we use these days are branded. But did you buy those brands keeping in mind their logos? Probably no. You bought those products either because of their quality level or just because you love them. Logos are a part of your branding strategy but they dont build the brand. What build your brand is the experience it delivers, the services and products it delivers to its customers.
Branded Logos can have tow meanings. First, that a generic logo became brand recognition due to its excellent performance; second, simply the logo of a brand can be termed as a branded logo. Your logo is only a symbol that only provides ease to customers for recognizing your brand and the products & services youre providing. When youre in the process of creating a logo, be sure that you have your brand strategy ready to go in action. Without a proper brand strategy, your logo wont have a definition as to how it needs to look and what it needs to represent.
Once you have created your brand strategy, a firm is ready to go into the process of logo creation. But what are the points one needs to look before creating a logo keeping in mind the brand strategy of your firm? Consider these points and youll surely be on your way to success:
-Your logo has a mission i.e. to portray the goals and values of your company. When you go looking for a logo designer, be sure to check that the mission of your logo is clearly established.
-Your logo may be a small part of your branding strategy but if it contradicts the message brought in front by your brand, than youre in trouble. Make sure that your brand and logo convey the same message to the audience so that it depicts that your company works in harmony.
-Whether youre a small business or a large enterprise, your logo should always look professional and sophisticated. It should always demonstrate positivity and growth so that your customers are always content that they have made the right choice in choosing you as their working partner.
-Getting your logo designed by in-house designers can save you a lot of money; however, you need to do some market research and test your designs before launching them to save yourself from an unfortunate future.
-Logos can go obsolete in no time. Make sure that the design youre creating is timeless and has the ability to go with the flow even if the trends change.
