subject: Increase Your Sales With Sms Marketing [print this page] Multimedia marketing Multimedia marketing
Today your customers are faced with multimedia messages 24/7 and there's no escaping advertising anymore. Embracing new technologies and using it in a relevant manner can actually increase sales conversion and improve customer retention. Don't be afraid to test out new marketing methods like mobile marketing and include it as part of an integrated approach to your customer acquisition or retention strategies.
Segmented marketing messages
sms marketing can be used very effectively to contact different segments of your database. The more information you gather from your customers or prospects the more you can tailor the message to suit them. As direct marketing increases it becomes more important to ensure your brand sticks to its core values. Only use SMS marketing if it makes sense for your business - don't use it just to tick a box.
Tactical marketing to boost sales in quiet periods
However great our sales are there are always times when we need to do something to boost revenue. If you are a retailer then SMS marketing can be used very effectively to drive local footfall to specific stores that need help during the month. You can also use it to highlight store specific promotions or events which are taking place.
Test offers and promotions discreetly
Creating and testing offers is part of every marketing team's toolkit, the beauty of sms text marketing is it can be done tactically and discreetly. You can send out different messages to different groups and sit back and watch the results. Send specific messages to your best customers offering some value add service and see if it generates the desired response. The best thing about SMS is your marketing message is on the customers' phone - so they don't need to remember to print out a voucher or code they can just bring it into the store.
Encourage customers to come back
If you are working in a service based industry why not use SMS marketing to encourage customers to come again or introduce a friend. Offer them a reason to engage with the brand once more, make the offer relevant and ensure you can fulfill any promotion to preserve your reputation.
Track and measure results
Make sure before you use SMS marketing you have set up measurement capability before the campaign rolls out. Keep your internal teams up to date with the promotions so they don't look foolish in front of customers. Once the campaigns has run measure the results and make an informed decision about whether to repeat, tweak or roll out the campaign again.
