subject: How To Rank Well In Google Products Search [print this page] If you want your e-Commerce shopping stores products to rank well in Google search, you must know about the main ranking factors in Google Products. The list given below describes those major factors. Read on and get your online store rank well in Google Products search.
1. Title
In order to rank well, it is essential that the targeted keywords and key phrases are placed strategically and effortlessly in the title tag. Follow the regular SEO for achieving top ranks in Google product search.
2. Price
It is obvious that you have a better chance to generate more sales if your products are priced at a cheaper rate as compared to your competition. This, in turn, will help you get a higher rank than those who sell the same products expensively.
3. Description
Apart from an SEO-rich title tag, the description for the products must also be well-thought-out and include primary keywords. Google crawls through the entire information and ranks the websites accordingly. Hence, a proper and key phrase rich description definitely helps in ranking well in Google. Usage of long-tail phrases should be covered in the description as they cannot be used within the title tag.
4. Data-Stuffing
You must have heard of keyword stuffing, but you must be wondering what is data stuffing? Well, let me tell you that Google Base offers the option to upload data for every type of fields. Some of them are essential, while most of them are optional. However, if you fill up more data-fields you will end up acquiring a higher rank.
5. Fresh Data
Fresh data is one of those parameters that Google itself recommends to gain a higher rank in Google product search. It refers to uploading your feed frequently or setting up the scheduler so that it can crawl your feed as often as possible. It helps to maintain the ranking as well as the accuracy of your data. Since Google itself does not crawl the web pages, you must make sure that your feed is updated with the up to date descriptions, titles, names as well as prices.
6. Positive Reviews
Obtaining positive reviews for ones website is very helpful in running the business successfully. This is a very important factor for acquiring top ranks in Google product. For trusted reviews, I must say that Google is biased towards Google Checkout. My research so far has made me believe that the reviews on Google Checkout are considered more reliable than those present on 3rd party sites possibly because it controls authentication as well as spam filtering. Therefore, you should have Google Checkout activated in order to profit from them.
