subject: How To Use Pop Up Displays For Marketing? [print this page] Testing the waters so to speak is very much important when you are planning a campaign to launch or promote products and services. An in-depth study into the demographics, leanings, per capita income and spending spree can provide an insight into the customer psyche. This in turn can help towards chalking out appropriate marketing methods using the pop up displays. Based on the studies conducted messages can be written down and ideal tools for motivating the targeted audience can be brought into play.
Determine the business objective
Nothing can be achieved without setting a target. It is necessary to determine what your objective is in planning a specific pop up campaign. Whether it is to get exposure for various products and services or getting more and more people to enter your store. Whatever it is, having it out in the open is surely going to help in determining the proper strategy. Also consider how to measure the success of this endeavor in a clear and precise manner.
The location for displays
Where the pop up displays are to be placed is also a relevant question which determines the success of the whole process. Find locations where the visibility will be highest. They can be placed inside stores, in conference halls, trade shows and a number of other places based on what your organization is trying to sell or promote using them.
Attractive graphics
The graphics and the text on the pop up displays determine the success of the ad campaigns. They need to have a magnetic pull which keeps the attention of the audience riveted on the spot. Interestingly written wording with attractive and bright backgrounds have a come hither look which attracts more and more prospects towards your business. Pictures speak more voluminously compared to words. So, it is necessary to make their best use while utilizing the display banners.
Relevant content
Besides the appropriate and visibly pleasing graphics the content written on the display also has an important role to play in determining the success of your endeavor. Simple yet informative text is the best choice. Use of bullet points is also recommended since it clarifies everything and increases understanding. The technical part needs to be kept to the minimum.
The placement of the display
The Pop Up Displays can either be a hanging variety or one which can be placed on the floor of your showroom. It is up to you to decide which one will work much more successfully in any case. Hang them up on the booths at the trade show. That way nobody is going to miss them, this much is for sure. This is because their visibility will not be hampered by overcrowding and one will be able to spot them even from a distance.
The top of the table display is another way to provide a high perch to your advertisement which increases the visibility. The illuminated displays are another interesting way to showcase your advertisement. These can also be used out of doors for pulling visitors inside your shop or booth.
