subject: Is Sms An Effective Way Of Generating New Business? [print this page] With emerging technologies and with it new methods of advertising it can be a noisy space in which to find the most effective way to generate new business. Thought needs to be given to the initial cost, but more importantly what this means for ROI; what the campaign will actually deliver in terms of money from new customers and at what cost.
sms marketing is proving to be a successful tool in getting the attention of new customers, primarily because it is so direct, targeted and well-received. Compared to other traditional forms of advertising sms text marketing enables a personalised message that will be received only by a relevant audience, making it far likelier to benefit from better conversion rates, which indeed when compared with other methods.
The speed that it takes from creating a marketing message to delivering it via SMS ensures that potential customers can receive and respond to your message quickly. It also benefits from enormous click through rates compared to other forms of technological advertising methods such as email. Some 97.5% of text messages are opened meaning that it's seen by almost everyone you were intending it to; by comparison email click through rates are as low as 25% and more passive, blanket forms of advertising such as TV or press are often ignored.
There is also evidence to suggest that consumers prefer to be communicated with in this way, which makes sense when you consider how many adults in the UK own and regularly use a mobile phone and how accessible that makes SMS messages available to them. Texts on phones are more likely to be looked at than emails on smartphones which are often ignored or deferred to a later time, when texts are usually looked at instantly. If the message is relevant to them it makes them far likelier to respond to the call to action, resulting in far more qualified leads and sales.
Text Local is an award-winning business who specialise solely in SMS and mobile messaging, providing businesses with quick, efficient and affordable advertising solutions via the mobile medium. Having operated in the industry for over 6 years and during that time amassed 91,000 loyal clients, they have the expertise to help you tailor make your own mobile messaging advertising campaigns.
Visit www.texlocal.com or call 0845 009 3180 to discuss your potential needs with their dedicated sales team.
