subject: Improve Your Sales With Sms Marketing [print this page] Any successful business owner will use a range of marketing techniques in order to increase their customer base and maximise their revenue. Short Message Service (SMS) Marketing is one of the newer, and therefore relatively underused, methods of marketing available to businesses. However, its popularity is undoubtedly increasing as more people become familiar with the advantages that it can provide.
On first impressions it may seem that the potential of sms marketing is limited due to the concise nature of the text messages that are sent. In fact, the 160 character limit is actually a distinct advantage to marketers, as it demands that campaigns are succinct and to the point. This makes SMS marketing much more convenient for potential customers than lengthy sales pages or emails. Another advantage of text messages is that they are instant. In a matter of seconds you can advertise to an entire list of leads. In addition, the personal nature of SMS advertising means that messages tend to be read by most recipients within a few minutes of having being sent to their mobile phones. Text messages are far more likely to be opened than emails, which are often instantly deleted or restricted by spam filters.
SMS marketing is a fast and direct link between you and your customers, and as a result it can be highly targeted. Campaigns can be set up and launched very quickly to capitalise on current trends, and recipients can be chosen based on the likelihood of a purchase being made. The flexibility of this method of marketing means that customers can also be kept informed of important news relating to your business.
The result of all these factors is that SMS marketing campaigns tend to have very high conversion rates. They compare favourably with other methods of advertising that often go unnoticed by consumers. Perhaps part of the reason for this is that subscribers to sms text marketing feel comfortable with the fact that both opting in and opting out are incredibly easy. Finally, one of the most beneficial aspects of SMS marketing for businesses is the sheer number of potential customers involved.
The amount of mobile phones that are in operation worldwide is staggering, and they are not sold to any one particular demographic. As a result, the market potential is huge, and you can exploit it in a way that is more cost effective and environmentally friendly than printed advertising. It is clear that there are many important advantages associated with SMS marketing, and this has not gone unnoticed by business owners. It seems very likely that this method will increasingly be adopted with great success by marketers, and may even replace other more traditional marketing techniques.
