subject: Things To Know About Bulk Sms Marketing [print this page] Things to Know About Bulk SMS Marketing As mobile phones become increasingly popular in the global market detailed analysis of how they are used has borne out some revealing statistics. This research has shown that some countries have more mobile users than people using the internet, from all ages and genders. Recent trends also clearly show that mobile users prefer text to talking on their mobile phones. The preference for text is higher among teenagers and young adults, than with older users.
It is this preference that has led to the rise in Bulk SMS Marketing, which is currently the fastest growing marketing strategy. So What are the Advantages of Using Bulk SMS Marketing? In the first instance it is shown to increase the response rate. People are likely to read an SMS message within 4 minutes of having received it. If you include short codes into the SMS messages your customers will know what you want them to do with the information that you have provided.
This has been proven to be a highly effective call to action. SMS is also a very versatile method for direct marketing. It can be used both for customer acquisition and branding. The user friendly nature of SMS Marketing makes it a highly effective tool. Research has also shown that around 90% of SMS messages sent by companies are read by customers. This is far more effective than other direct marketing strategies such as email or post. Are There Any Techniques For Improving Bulk group sms? There are methods that can be employed to target specific users within your marketing groups.
It is possible to send messages, not just to your whole list, but to target one type of customer within the list. You can create user groups based on age, gender, shopping preferences, or across a wide variety of alternative categories depending on your marketing structure. This will allow you to send messages that are focussed on client needs and reduce any element of nuisance marketing within the strategy. How Are Bulk SMS Messages Generated? There are a variety of methods for generating Bulk SMS Messages. You can pay for a marketing service to create and send your messages.
It is also possible to purchase mobile text messaging software. Effectively this will allow you to create the messages on your own computer system and then send an unlimited number of messages to the mobile phones in your database with a single click. Although there is a cost to sending Bulk SMS Messages, prices are generally low. It is a highly competitive sector and there are plenty of good deals available if you shop around. Buying in bulk is the best way to secure a good price as the more credits that you opt for the lower the price per credit.
