subject: What Makes A Website Search Engine Friendly? [print this page] Themes, colors, design, images all do make a design appeal to senses on a
website. But how do we make sure that these websites make it to the first page of Google and remain in the top positions? We have a remedy for this: Search Engine Optimization (SEO). SEO is a regular process followed by many successful companies that aspire to be in the first page of Google search. Does it mean then that a website would reach the first page if SEO is done? Well it is a yes and no.SEO has many advantages and helps build your online presence. SEO done legally following SEO guidelines goes a long way in giving steady results.
SEO is an Internet Marketing strategy. Now what is Internet Marketing? Marketing a product or service in normal terms would point to traditional marketing strategies, but Internet marketing is meant to promote a website online. The results of Internet marketing through SEO are numerous. SEO improves the visibility of a website through organic searches or the unpaid algorithmic search results. This happens through a simple process. A website appearing frequently in search results, allows an inflow of visitors which could mean more business.
There are businesses that purely survive on the Internet for example E-Commerce websites. E-Commerce websites are typically meant for shopping of products or services. Such websites depend on SEO as they need to earn their bread and butter or revenue in other terms through Internet. For them the more the visitors the more the income they churn. To make this a virtual reality, they require professional SEOs to work on their site. SEO typically has two types to it: On Page Optimization and Off Page Optimization. The On Page work takes care to optimize the website set to Google algorithms and off page elements increase the site popularity with the keywords it targets and allows more visits.
SEOs make a website search friendly by working on the On Page and Off Page
elements. They do a thorough research to find how search engines work, what
people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Here, it is important to mention that while a large number of people think Google as the only search engine, it is a fact that there are many more such as Yahoo and Bing that take search share. It is imperative for websites targeting a market share to optimize their website as well as contribute consistently to off page optimization to reach the top positions.
