subject: Brief Information On Television Advertising [print this page] A television advertisement is organized and paid by an organization to convey a message or promote a product or service. There are three main types of television advertising; those are as follows:
Types of Television Advertising:
Commercial advertising: Commercial Advertising is a kind of ad that creates a demand for particular product. As soon as customers can identify their needs and requirements, commercial advertising emerges to offer an answer to the need. In other words, commercial advertising gives answers to customers questions like where to eat, what to eat, where to go, how to go, what to buy and where to buy from?
Political advertising: Political advertising is advertising designed to reach out to people of different regions. It is one of most effective methods to influence people and change nation in a wide way. This kind of advertising is usually funded by candidates party committee.
Infomercial: This word has been derived from two different terms, information and commercial. This type of advertising is little different from other types as discussed. Infomercials are usually thirty minutes ads like any other television programs. The primary aim of these ads is to provide information as well as to promote the product. They give out complete information like expert advice on the product, how it should be used, where its available, and how much it costs.
Advantages of television advertising:
Now that we know about the types of television advertising, let us dig into the advantages of television advertising.
One of the most significant advantages of television advertising is that it reaches out to a large number of audiences. People of all ages and race watch television; some watch for entertainment, some for news, some for comedy shows and some for sports. So no matte for what reason people watch television but its a fact that advertisements can reach out to mass.
Besides reaching out to mass, another great advantage of television advertising is that it has the ability to cater to particular segment of people. With television advertisement, advertisers can narrowly target specific audience by placing their ads in specific program, or by choosing specific zip-code area to broadcast the ad.
Appealing to people: Television advertising is more appealing to people as it has a combination of text, images, sound and motion. Because of this multi-dimensional feature, television advertising is extremely effective and influential.
Is television advertising helpful for small business?
Many small business owners do not opt for television advertising assuming that it is expensive. But thats not true. With an incessant growth of cable and regional television, a small business owner can afford to opt for television advertising and be benefited from it as large corporations. For that all you need to do is to make your advertisement interesting and entertaining so that people can recollect your ad at the time of buying the product. Give special importance to graphics in order to grab viewers attention. Recent studies show that people with television advertising, people notice the graphics first, then the headline, bullets and text. Also, make sure that your advertisement gives clear message to the target audience.
