subject: How To Start A groupon Clone [print this page] My very short answer is, do not start a Groupon clone We do not need another Groupon duplicate.
Let me describe.
Groupon has knowledgeable a lot of problems. A stock that has been completely tanking, and a lot of bad media and advertising. In my perspective, Groupon does not have item dedication.
Do Groupons customers and subscribers have loyalty to them?
From one angle I would say that they do. On the other hand, there is a really great chance that a large portion of their list of customers and subscribers is also subscribed to other deal sites.
The loyalty that Groupon and the others customers and subscribers have is not really brand loyalty to them; its simply loyalty to the great deals they bring to the consumer. Businesses and local merchants have much more brand loyalty to Groupon because they understand the power and size of Groupons list and their ability to instantly drive tons of new customers to them.
We have been saying for years that the future of the deal industry is not just a couple major players but a myriad of niche and geo-specific deal sites. The considerable deal sites do not have much item dedication. Instead, customers are primarily loyal to getting solid deals.
To efficiently run or add a successful deal element to a business you need these 3 main things.
1. Merchant Relationships
2. An Audience
3. Technological innovation (DDB)
Daily Deal Developer is the most practical to use technological innovation to easily launch a everyday deal web page, and we have some innovative level training to help out for #1 & #2 above. As Groupon continues to lose investors and market share, it also helps our clients / publishers have an easier job getting merchants on board to feature a product or service.
People are becoming a bit more terrified to run a Groupon, and are becoming more open to dabble in the deal industry with less sized deal website. The challenge to accessibility is usually non-existent and because of this Groupon, Residing Public, etc., will keep have to fight to remain on top as new competitors are working to pick up their company on a frequent platform.
Sure, understand from Groupon, and adhere to their achievements :: but mainly understand from their errors. To adhere to in their actions would mean that gradually you are responding to to a list of traders.
Be unique and capitalize on the fact that your user base is not hundreds of millions large
