subject: Creative Retail Bags Can Be An Effective Marketing Ploy [print this page] For some businesses, the design of their retail bags is the last of their worries. Besides totes, the owners must concern themselves with their finances, their employees and of course the everyday maintenance and upkeep of their facilities. Although this may be true, companies could actually benefit greatly from putting a little more effort into the retail bags that hold their merchandise.
Imagine if you walked into a clothing and accessory shop geared towards young girls. Some of the products the shop offered included lipstick, nail polish, headbands and almost anything else a little girl could want. The interior of the building was laced with pink, purple and yellow decor. There was even an area that gave the young shoppers an opportunity to play with dolls, while their parents looked around. It seemed as if the owner had dotted every I and crossed every T. As you continued your journey through the store, you noticed that a lady and her daughter were walking out of the store with a brown paper bag. A few seconds later, another group of people walked out with the same type of baggage.
You suddenly put two and two together, realizing that these were the totes that the company actually put their merchandise in. This caused you to become confused as you noticed how little the shop cared about this particular aspect of their business. It just didn't make any sense that the owner would put so much into dcor and product placement and almost nothing into the retail bags themselves.
Some would say that this isn't really a big deal. In their minds, there are much more important things for a business to be worried about. This may be true in some instances, but this particular item can be just as important and beneficial as any other kind of advertising. For instance, the store in the aforementioned example could have actually used the retail bags as a marketing opportunity.
Just imagine if the merchandise carriers were designed to look like purses. This would cause an extra sense of excitement in the little girls who frequent the store. Sometimes, all it takes to impress a child is creativity and uniqueness. They are already used to seeing the brown and plastic bags that are frequently used by grocery stores. So, if they were to be offered something different that actually catered to their desires, there's no doubt that they would be more drawn to the store.
Let's face it. There are a lot of companies that offer clothing and accessories to little girls. So, the children can go just about anywhere to get what they want, without being prompted to pick a favorite place. However, creative retail bags could be the one thing that sets a business a part in the eyes of the young shoppers.
