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subject: Online Classified Advertising A Great Business Opportunity [print this page]


There are a variety of media that you can utilize if you intend to place a classified. Online advertising is a common affair mainly because it is cheap and sometimes virtually cost-free. Like all advertisements, you need to be clear and consistent in your message. Design your ad in such a way that it addresses a targeted audience by offering hope and answer to their problem. The main idea is to communicate the message across and get them to contact you for more information. It is important to keep it simple because people today are very busy. They have a very short attention span and will quickly move on if you do not catch and retain their attention. Online classified advertising is a tool that you should consider because it is effective when done correctly.

Ensure that your ad is searchable. You may want to find out more on how to optimize potential customers search by understanding the use of keywords and other Search Engine Optimization tools. Due to the availability of countless websites where you can place your classified, choose the most suitable website that will get you in touch with people who actually want the product, service or job. Relevancy is important because it saves time, both for you and your readers. Boring adverts are a definite no-no. With such limited time and space to capture the attention of potential customers, your advert should be screaming for attention- in an appropriate manner. Always remember to remain ethical in placing your online advert. Appear general, yet address the underlying question in the mind of potential customers. Be responsible in your claims as well. If youve promised a free sample, make sure that you do give it out.

Online classified advertising should be done effectively and ethically. When youve gained the trust of potential customers and able to generate lead, you are already a step ahead in getting them to buy that service or product from you.

by: Chris Cornell




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