subject: Outdoor Advertising As The Chosen Means For Your Brand [print this page] An outdoor advertising campaign is launched as a billboard ad display, a kiosk or even as events and trade shows organized by the company. Any brand message that reaches out to customers through an out of home channel of brand communication is classified under outdoor advertising. What makes an outdoor advertising different from other means of promotion is its terse nature and eye-catching look that grab the attention of the passersby. For those who have considered outdoor advertising as the chosen means of communication, this article may be of some help as it discusses a few significances of advertising through OOH media.
OOH Advertising India as a fully functioning sector has expanded various avenues of promoting brands and businesses through OOH media. Airport Advertising, Metro Advertising, Mall advertising etc. are a few expanded avenues of outdoor advertising India domain. Each of these avenues has been briefly explained in the following paragraphs.
Airport Advertising
Of late, airports have become one of the favourite places for launching outdoor advertising campaigns. Airport Advertisers buy ad spaces at the various airports and occupy them with their clients brand messages. Airport Advertising is considered a posh medium of communicating brand message among customers. The impact of airport advertising has also been established as rich. The asset of airport advertising is that it targets people with rich spending capacity. Most of the airport ad displays do not get wasted.
Mall Advertising
Like airports, shopping malls have also become a popular avenue for launching promotion campaigns of various brands and businesses. Mall Advertising is therefore encouraged among those advertisers who buy ad spaces at the various Advertising sites in and around the shopping mall. Mall Advertising also provides the brand message in a posh manner thereby providing the desired impact among target groups. The changing lifestyle of modern customers and the mushrooming number of brands in the market are two reasons that have encouraged many mall advertisers.
Metro Advertising
Advertising at the metro stations is yet another popular practice among modern outdoor advertisers. Metro Advertising is a cost friendlier means of outdoor promotion as compared to airport and mall advertising. Metro Advertising is effective because of the very fact that a single advertisement display at the metro station communicates the brand message to lacs of customers on a single day. The rising numbers of metro stations are sure to provide lucrative branding opportunities to various brands and businesses to exercise their advertising rights at metro stations.
