subject: Link Building Tips: What You Should Avoid [print this page] Link building services is an important aspect of marketing for your products and service online. Most SEO professionals are adept in link building techniques. It takes a lot of time to build quality links and can be expensive at times. Read on to know about things you should avoid while building links to your website.
Beware of Link Building Scams
If you pay for a link back to your website, ensure that it doesn't have the 'no-follow' attribute. Beware of cheaters in this field. Some webmasters might take your money and not fulfil their promise of linking to your website. Check all back-links to your website regularly to stay clear of such link building scams. Hire only reputed Internet marketers to do the job and stay clear of fly-by-night operators.
Avoid Unrelated Keywords in Anchor Texts
Ensure that anchor texts in the links use your targeted keywords. It would help to enhance your website's credibility to search engine robots and help in better ranking. Web pages that use 'click here' as the anchor text for back links should not be a preferable choice. You can use free or paid tools available online to check the quality of anchor texts in back links.
Keep Away from Image Links
Image links help to attract Internet users but anchor texts work better in link building. In cases where there are no other options than to use image links, you can utilize ALT text to insert your targeted keywords. ALT texts are read by search engine bots and help your website to rank higher in search engine results pages. Thus your website can benefit from image links too.
Avoid Back Links from Irrelevant Websites
Never spend money on acquiring links from websites that are not related to your business. Back links from websites in your niche are the most useful. Finding relevant sites for link building can be tough. Online link building tools can help to locate web pages that are related to your products and services.
Stay Away from Non-Exclusive Back Links
While building links to your website ensure that you maintain exclusivity. A web page that links back to a large number of sites might not be very useful. Pages that link back exclusively to your website or to just a few websites are worthier than pages that link back to hundreds of websites. Use tools like search engine spider simulator to check whether links to your website are read by search engine bots or not. If the webpage is not indexed by Google, then back links from that page won't be of use in link building.
Do Not Sell Back Links on Your Website
Don't sell links directly on your website as it could hurt your website's ranking in search results. You can say things like 'advertise here' to attract link builders.
