subject: Things To Be Avoided While Designing A Business Web Page [print this page] If your current business web design is not bringing you any results, not getting you any visitors or any sales, then you have the same issues as a lot of people are facing. It doesn't matter if you have a retail site or something more complicated. There still are common mistakes that you should avoid when designing your business web pages. The business has now been influenced by the internet for over 2 decades and more and more changes are happening. Customers are now very internet and web based that if you, as a business owner, don't keep up with the pace, you may easily lose your business.
Keep it Simple
Having a sophisticated website doesn't mean having a complex web site. Creating a website for your business would mean that you are creating a way for your customers to reach you easier. So to make this effective, you have to employ the "less is more" principle in designing your web pages. Your website should look professional, intuitive, clean and simple.
Your customers should easily be able to navigate through your site and find what they are looking for because if they can't find it right away, they can just click the back button and look elsewhere. Usability is the key here. Can your visitors log in to your site easily, find what they are searching for easily and get things done easily? If the answer here is "not so much", then you already know that you have a problem. E-commerce has been evolving and developing at a rapid pace so if your site is not usable, there are so many other sites that your visitors could go to instead.
Common Mistakes And How to Avoid Them
One of the most common mistakes people commit when designing web pages are not prioritizing their site. This is done by most business owners, thinking that a website is not that important. How to solve this? Simple, just make your website one of the first things in your daily to do list.
Next, most business owners don't update the information on their site. What would be the use of information to your customers if it is not up to date? To solve this, you simply have to update your web pages when something new happens in your business. If you have new products or if your prices changed or if you have a new contact email address, you have to update your website. An outdated site gives out the impression that you are not credible.
In creating web pages for businesses, one of the most important things that you want your customers to see is your contact information. Of course, you want your customers to contact you, right? But a lot of people actually don't give this much importance when designing their site. You have to keep in mind that you want your customers to be able to know how to contact you, so make the information easily accessible to them. Your contact details need to be at an easily located part of your site.
