subject: The Jordan Sports Brands Disputes: National Brand Needs To Grow [print this page] On February 23, the legendary star Jordan commissioned public relations firms by PR Newswire announced to the Chinese court Chinese sportswear and footwear manufacturers Jordan Sports "alleged violations of their right to a name". 2002 This is the third retired in March 2010 to become the big boss of the Charlotte Bobcats, Jordan once again a high-profile return to the vision of the Chinese fans.
A sports apparel company was established in 2000 in the these factory buildings Fujian, it's called "Jordan". Jordan prospectus declaration in accordance with the statement, "Jordan" does not have specific ordinary foreigners surname, and there is no correspondence between star Jordan. However, a survey has revealed, given 361 degrees, multiple sports brand Anta, Peak, Nike, Adidas, Jordan, respondents generally understand the "Nike", "Adi" is a foreign brand, it is interesting , 95% of people will China and Jordan as foreign brands.
Therefore, this brand logo but walking a fine line to consumers, resulting in a fuzzy concept, mistaken for Jordan from the U.S., or endorsement of the product by Jordan. Jordan sports with the celebrity, saving a lot of brand promotion expenses, and quickly open the market, with thousands joined the store, and thus beyond the number of competitors, in the forefront of the athletic footwear market.
However, as the saying goes, Chu Laihun one day to also. Fake foreigners veil that has been China announced a national brand "Jordan" This is real basketball trapeze fatal v. thoroughly reveal the name of foreign brand marketing to target people. We must ask, once foreign brands so we thought, it really is parked to goods from the other side of the ocean it?
In fact, more than one industry such counterfeit foreign brands, consumers spend higher than the domestic brand products doubled or even several times the price bought, in fact, but a adulterants. For example, the American camel shoes, Thai rice.
Real insider look at these brands, involving clothing, play multiple industries, we used to think of foreign brands have opened the noble veil to reveal embarrassing results produced in China. So many brands are moving closer to foreign brands, behind exactly why?
The fundamental research, mainly consumers blind pursuit of foreign brands psychological birth of corporate fraud, it should be said, developed some of the industry's level of product quality, environmental protection, design indeed higher than the domestic level, consumers seek to enjoy high quality products this is understandable, but this point, so some unscrupulous companies see the interests of the points, as long as the face-lift of its own products, packaged into branded products in developed countries, the price can be turned on several times, which the profits the space naturally so frantically chasing these enterprises.
However, at the same time to earn high profits, cottage products has become synonymous with the Chinese. Therefore, the relevant government departments to deal with the attention and solve the existing problems in our brand protection mechanisms and review mechanisms, on the one hand to protect the healthy growth of our true national brand, on the one hand, have made public this fake foreign brands as soon as possible, and Excluding out the formation of the real brand benign development pattern.
