subject: 10 Strategies For Apple To Maintain The Iphone A Lasting Success [print this page] According to the eWeek website published an analysis of the article said, Apple's iPhone is extremely successful. Apple has applied a variety of strategies to make the iPhone has become a dominant market smartphone models, worth studying these strategies, see Apple how to use these strategies to keep the iPhone is in the top position.
When Apple introduced the iPhone in 2007, it is easy to determine why this phone is so successful. Apple provides a configuration of the touch screen input device. Consumers have not seen this touch screen. All other competitors, including RIM, LG and Nokia have been hit.
However, Apple is now facing a more powerful enemy. Apple called competitors who now know what measures to take in order to succeed, a better understanding of consumers than in the past and even Apple did not think of creative. This is a huge change.
Still, Apple will never give up its dominant position in the global smartphone market. While competitors continue to strive to overthrow the status of Apple's, Apple's iPhone is still the most successful mobile phone. Here are 10 strategy for Apple to keep iPhone lasting success.
1 design is the most important
If Apple is successful in the past few years, what is the reason, then that reason is the design of their products. Apple has found a way to attract the attention of consumers an elegant and advanced special body of the iPhone. Competitors has been provided in the design seems very cheap and childish. Apple's product portfolio, design is something that can not be ignored.
Price consistent
While Apple continues to provide a better iPhone, however, Apple has maintained the new iPhone the same price as the previous iPhone. Therefore, the new iPhone not scare might spend more consumers to buy a new phone. Apple with major mobile operators provide service contracts with the sales of the iPhone to $ 200 for the best price as sales of smartphones. Apple's iPhone takes advantage of this advantage.
3. Combination of hardware and software
The best thing about the iPhone is that it provides a powerful combination of hardware and software. With Android, many vendors do not develop this software using the Android operating system, the iOS operating system is manufactured by Apple. iOS running hardware manufactured by Apple. This means that Apple can control and improve the experience of using the iPhone. Apple's competitors can not do it the same level.
A whole product strategy
Apple correctly recognized that, in the mobile market, the success of a product strategy, it needs to run its entire product portfolio. Therefore the more successful, Mac computer, iPhone or iPad sales opportunities will be better. The same thing can also be said that the iPhone's huge success had an impact on the continued success of the Mac computer. Apple's entire product strategy is the success of the company's secret weapon.
5 allows users to become your most ardent advocates
For Apple, do not have any sales force comparable to Apple users. Over the years, Apple users have always thought that Apple's products are the best. Apple progress every step of the sales of Apple's devices rely on its users. This is the case of the Apple iPhone and its army of propagandists.
6. Using increasingly accepted by businesses
Apple unexpectedly managed to enter the enterprise market. Remote device management features developed by Apple for the iOS operating system, for example, has proven very popular in the enterprise sector. In addition, Apple has also sought to improve relations with the CIO (chief information officer) and other IT decision makers. iPhone popular in the corporate sector seems to indicate that play a role in this effort.
7. Playing a secret game
In the past few years, Apple has effectively playing a secret game, the company is ready to influential media strategic disclosure of information before you take coercive measures against all possible leaked the future behavior of the product information. Especially the iPhone. Apple does not publish any news before ready. The rumor mill it hopes to get a lot of publicity for Apple. Judgment based on sales, every valid.
8. "So useful" mentality
Apple, perhaps more than any other company in the industry to support simplification. Apple let the user opens the iPhone packaging, open the phone and start running as soon as possible. This enables the user satisfaction and enables users to keep coming back to buy new models.
9. Rely on operators
Operators reportedly are trying to promote more sales of Android phones in order to reduce the influence of Apple in the market, iPhone is still the best-selling products. Therefore, they need Apple. This is good news for iPhone manufacturers. For operators, this means fewer rights. However, no one operators complain about high iPhone sales.
10. Retain the old models of mobile phones
When statistical iPhone sales, the latest Apple products generally sell the best. However, it must be clear that a key part of Apple's iPhone success it is willing to lower the price of sales of older models of the iPhone. Not everyone is willing or able to buy the latest and greatest iPhone. Apple aware of this situation. Therefore, Apple's sales have been high.
