subject: Are Flyers Enough For Flying Corporate Promotions Successfully? [print this page] Flyers are consistently used to promote businesses effectively and efficiently. Many are used in different marketing campaigns and publicity of events. The flyers are impactful and influential on clients whereas other marketing tools might fail, mostly because flyers are cheap, compact and detailed.
People equate a flyer mostly to a brochure but their size is generally of 8.5 X 11 handbills thus retaining its cost-effective aura. With flyers, it is easy to announce an event or even call out a promotion.
The low cost prompts marketers to use flyers for marketing campaigns. The flyers are perfect to get the word out about a companys offerings. Flyers used to come in black and white format and usually printed in thousands in quantity at cheap rates.
Flyers are generally handed out and then pinned to bulletin boards or distributed during a function or an event. Flyers are printed at quick speeds and usually carry a lower resolution compared to brochures which makes it a cost-reducing affair.
Flyers are of different types and as said earlier prove to be efficient cost-effective marketing tools. They are mostly found of two main types. Standard flyers are the most popular flyers and usually printed on both sides although some might prefer a side to be printed and the other to remain blank. Laminated flyers are laminated with gloss and matte and usually come in full color thus proving to be more attractive and long lasting than regular flyers.
Different sizes of flyers are printed by different printing companies but the standard size is mostly the same: 8.5 x 11". The cost of Postcards is nearly the same but flyers are attractive compared to post cards since they carry visual aids and pictures along with sales-ready information. Flyers are durable and good enough to carry a message across.
Flyers are underrated in the corporate world although some have managed to leverage its use to various areas. Flyers are less costly than most marketing collateral types. A marketing campaign can be carried forth with the help of flyers efficiently.
Flyers are handed out to any person walking on the street but this strategy works if the product or service is applicable to the common man rather than the middle-class people. Flyers posted on bulletin boards always attract attention and easy to read. Brochures are mostly more attractive but cost almost three times the cost of a flyer. High resolution prints can be effectively picturized in a brochure rather than a flyer. Not more than two colors rule the flyer world although the paper quality might differ.
Vibrant color printing is essential for making folders and media kits. Many companies opt for designing and customizing the flyer stationery online too. The flyers create the first impression and any international standard quality paper would be good for reputation. All flyers carry the same offset printing technology.
Here are some of the key benefits of flyer printing:
Online Design and development services for corporate stationery customization
Flyer printing with templates and logos
Ability to save designs in multiple formats and sizes
Reorder option for flyer printing with quick order facility
Matching stationery combined with branded company letterheads and flyers
