subject: Google Panda Vs Google Penguin And The Implications It Will Have On Webmasters [print this page] Over the past year, Google Penguin and Google Panda have literally set tongues wagging, within the SEO world.Webmasters are in a state of shock because their websites have gone from first page rankings across search engines, to disappearing upon update; resulting in an almost halt of organic traffic and more importantly the revenue that traffic generates. However, Google does have good reason, as to why they have taken such drastic measures. The original focus of Google was to give high quality content to the public. Penguin and Panda are actually helping people around the globe get information that they need more conveniently.
So what is the difference between Google Penguin and Google Panda!? Well Panda was the first to be introduced to the SEO world on 23/02/2011 and is designed to target pages that arent necessarily spam but arent great quality. It reduces rankings for low quality sites and improves rankings for good search engine optimisation. So far its affected 12% of all websites, which mainly included thin content, content farms and high bounce rates. An effective way of beating Panda? Simply make sure that your content is unique and relevant to your website.
Now Google Penguin may seem to do the same job, but it is actually very different, in fact according to the Google blog, Penguin is an important algorithm change targeted at web spam. Born on 24/04/2012 Penguin targets sites that are engaging in webspam tactics to manipulate search engine rankings, by decreasing rankings for sites that are violating Goggles existing quality guidelines. It targets sites with low quality links, over optimised anchor text and keyword stuffing. To date it has affected 31% of websites. To keep Penguin happy, you need to make sure that you have built natural links based on the content that you created for Panda.
Many webmasters have begun to see changes in the amount of traffic that reaches their websites and are aware that it is because of Google Penguin and Panda. In fact, even after they have refreshed their content there has been no increase in traffic, due to Google taking several months to crawl their sites. Many webmasters are being left upset and have lost their primary source of income. However, unfortunately for them, the bottom line is Panda and Penguin have each done an effective job of cleaning web spam from the search engines.If you do think you have some sort of Search Engine Optimisation penalty as a result of either the Google Panda or Google Penguin, then you need to contact an SEO specialist so that they can review your website and source the problems.
