subject: Social Media Management Services: Changing The Pr Landscape [print this page] You remember a time when PR agencies were the go-to-guys when dealing with bad press in traditional mediums like TV, radio and print? Well, the advent of social media is changing that landscape and handing control of the wheel back to you. But removing that filter can admittedly leave you in a vulnerable position. A Los Angeles social media marketing company can plug these weaknesses and allow you to leverage your branding campaign.
Two-way process
As opposed to press releases or news bits in TV or radio, theres not much room for a two-way interaction. The message almost always goes through one-way street: from the company, PR agency, medium and finally to the audience. Theres little way the audience can send back information through the same channel. With social media, however, there are plenty of opportunities to engage your customers directly in a conversation. As a result, you really address their needs instead of you assuming that you are addressing what you think their needs are.
Directly in the line of fire
Some businesses may view this as something of a bad thing, but only if you dont have a clear customer relations mechanism in place. After all, a negative comment about your company can easily be shared and re-shared at breakneck speed. Social media company actually have an online management reputation option allowing you to contain all these negative publicities while harping on the positives. There are two ways to go about this: first is to bury the comment where nobody can possibly see it, and second is to acknowledge if the complaint is legitimate and put a positive spin on it. The first option really does nothing to improving your brand. If you view any criticism as an opportunity to improve your product or service, it will be better for your brand in the long run.
Intelligence gathering
If you create a Facebook page for example and you say 500 followers, just imagine the wealth of information that you could get from your potential customers for free. PR agencies can definitely bring your message across and maybe they can influence people into patronizing your product, but theres nothing like knowing what customers like and need right from their own mouths and you can do that through professional social media marketing in Los Angeles by not only engaging the targeted audience in a conversation in a neutral setting and further down the road, possibly influencing their impressions about your brand.
