subject: Sms Marketing Made Easy [print this page] Mobile marketing doesnt always mean that you have to use websites that are mobile friendly, or opt for Android and Smartphone apps. Whether you own a small business, or a large enterprise, you can use SMS marketing techniques to reach out to your clientele both present and prospective ones, to promote your offerings.
Text messaging is one of the popular techniques, which you can use to drum up publicity for your offerings, or seek feedback on your existing as well as upcoming products and /or services. You may chose to send bulk SMS online or opt for 2 way SMS services that let your recipients respond to your messages. Several service providers offer such services and depending on what suits your budget and needs the best, you can take your pick. If you have a large target audience for your SMS marketing campaigns, you can choose bulk SMS services, which let you send the same message to multiple recipients with a single click of the mouse. Apart from being cost-effective, these services also save you a lot of time and effort as you can send your messages quickly to your targeted clientele online from your PC. In case you want interactive SMS services, you can opt for short code or long code SMS services, which let your recipients respond to your advertising or send replies to your SMS campaigns seeking further details.
There are two ways to use SMS services for your business marketing campaigns. The first is where your customers have the choice to opt-in, thus becoming a part of your businesss SMS database. This way, you can send them your messages daily/weekly or at other suitable intervals, and let them know of new launches, special offers and discounts, end-of-the-year sales etc. The second type is where your SMS has a response-only word, so that once the recipient opts-in; he/she will get a text message, and wont be captured in your businesss SMS database. This method is useful when you need to tag signatures or magazine/newspaper ads to bring in an interactive quality. In both these cases, you can send SMSs to your target recipients over a period of time.
If you thought that you need to login to any website, and import your data from excel sheets to send SMSs, think again. There are many providers these days who offer SMS Excel Plugin that allows you to send SMSs directly from the excel sheet. Since most businesses use MS Excel for categorizing their customer data, such services let them save time and send custom-made bulk SMS to their desired clientele base.
Text Messaging Services were first used by restaurants to send out coupons, run contests, and announce weekly discounts, but other businesses joined the league soon. These days, a wide variety of businesses, starting from those related to real estate, and hospitality, to those in healthcare, and other services are using these services to tap into hitherto uncharted territories, thereby expanding their business arena. If you havent explored the power of such services yet, its time to join the bandwagon and let your business benefit from them.
