subject: Local Seo Los Angeles: Preaching To The Choir [print this page] Its much cheaper to keep a current client rather than convert a new one. So it makes sense for businesses to not neglect their customers in hiring a SEO in Los Angeles in their bid to reach out to more people. This is a common problem experienced by online retail businesses which dehumanize customers into commodities and then they wonder why their sales continue to go down.
Difference between retail and service
Theres a whale of difference between how a retail business and service business operates. While most retail companies usually considers the mode of transaction as complete when they make a sale. Even warranties are referred to the product manufacturers. In service, the relationship begins when at the start of the sale and this will continue until the service is fully rendered. The marketing strategy is geared toward attracting more customers in order to sustain the business or make profits and this is okay, but not to the extent of forgetting you still have present customer base that needs your attention as well.
Customer satisfaction
As Sacramento SEO companies see it, there shouldnt be any difference between the two industries. The retail industry should not forget the already converted customers and risk losing them to competitors when the feeling of neglect sets in. The fact is nobody likes to be viewed as a commodity. Social Media Coach Each customer feels that he or she has a stake in the business as well once trust is developed. In essence, once you convert a customer into your product, he or she is yours to lose. It doesnt take much to satisfy a customer: call every now and then to check up on them, make sure your product doesnt falter, and provide excellent service. Even if you make a mistake, if its not life threatening, you just apologize and chances are you retain customer loyalty.
Ripple effect
Retail businesses have to change their mindset about their customers by considering them instead as potential walking advertisements and promote your brand through word-of-mouth advertising, rather than points of sale. In online business, image is everything. Companies even spend thousands of dollars to hire SEO in Sacramento offering online reputation management to protect their brands from negative publicity and criticisms. Theres another way that is way cheaper: ensure quality of product and service that goes beyond the sale. If your customers feel that you are willing to go the extra mile to satisfy their needs, you will win a customer for life.
