subject: Five Signs Of An Excellent Network Marketing Product [print this page] The downfall of many network marketing businesses is the product line. Business models that rest upon weak products and push the actual business too hard are destined to fail for most people. The businesses that turn into long term profit-makers tend to be those that rest on strong network marketing products that consumers actually want to buy.
It is always easier to convince someone to sign up for a business when they believe in the product they will be promoting. There are some who will sign up just for the potential to make money and start their own business, but most network marketers now get into the business because they believe in the product and want to make some money while helping others believe in it as well.
If you are in the position of looking for your first network marketing product, or need to pick up a new product, pay attention to the following signs of an excellent product. If you find a product that falls short in any of these areas, you may want to reconsider going into a business resting on that product.
1. You know that you or someone in your life would use this product.
2. The product solves an identifiable problem for a given group of people (a market).
3. You perform market research and find that there is a healthy number of people searching for terms related to this product. Others are searching for something like this.
4. The product is unique or has some selling advantage over most other competing products. You could comfortably make an argument for this product being different from or better than other popular products on the market.
5. You could actually sell this product, so you wont just be selling a business.
You will not be able to determine this final sign until you have checked all of the other four signs listed before it. The best network marketing product will be of high quality, and it will always be a solution to a real problem that a specific group of consumers is currently experiencing. The best products will have valid applications for more than one market, which means you have a much wider target market in which you can sell your business and product.
If you find better products that are of higher quality and fall within the same niche, then perhaps you should see if those superior products have a network marketing opportunity. Many of them do, and you will always have an easier time supporting the superior product. Of course, there may be more competition within the business for those higher quality products, but you will be competing against them still if you go with the inferior product.
The most successful network marketers are now using online marketing to get ahead, and they are selling indirectly. They allow their passion for their product to do the selling, so they dont have to use force or twist the arms of their loved ones. Find a product that you can stand behind and that you can support with passion. You will find it much easier to make sales and turn a profit in the long run.
