subject: How To Sell Network Marketing Products Online [print this page] You may tap into your personal connections when you first start learning how to sell network marketing products, but eventually you will need to tap into a much wider market. Long term business success will require you to find loyal customers who want to purchase your products repeatedly while still pulling in a fresh crop of customers on a routine basis. This is easiest to do online, since you can reach people from around the world without leaving your home.
Get to Know Your Product and Market
The first step to selling any product is to get to know the product on a personal basis. You have to know what you are selling and how it compares to competitors if you are to convince others that it is worth their money. Besides knowing the selling points about your product, you should know the potential weaknesses for certain customers. This gives you the advantage of being the honest salesman who knows their product thoroughly.
Once you understand your product, think about all potential markets for that product. Who would use this product? What problems could this product solve for those customers? What makes this product a better solution to those problems than competing products?
Establish Your Reputation
Sign up for social media accounts, start a blog, and put up an informative website for your products. You will want to jump into the Twitter, Facebook, and Pinterest scene, and dont forget Google Plus. Your goal is to become an active member of the online community and develop a reputation as being a knowledgeable source within your niche. Consider these your business accounts and keep everything related to your product and its surrounding niche. Do not mix your personal accounts with these business accounts.
You can also write guest blog posts for established blogs within your niche. If the blogs readership includes members of your target market, then you could get their attention through blog posts. Just make sure those posts are informative, accurate, and in line with what your product has to offer.
Indirect Advertising Opportunities
Internet marketing is all about the soft sell. You are selling indirectly, rather than putting your product right under the customers nose. For instance, you may send out a weekly newsletter for voluntary recipients rather than slamming thousands of unsuspecting people with hard sell, unsolicited emails. You will always get a better response when using a soft sell approach to people who have shown some level of interest in your product.
Learning how to sell network marketing products is really a matter of learning how to sell in this indirect manner. You can get much further with a well developed website packed with high quality content than you can with a gimmicky landing page that is clearly a selling tool. Let potential customers feel you are a trustworthy expert helping them out, rather than allowing them to see your sales tools.
Importance of the Follow Up
Once you find someone who may be curious about your product, follow up with more information. Do not pounce on them with direct sales. Give them more information by allowing them to sign up to a newsletter or take advantage of a free report. When you give them more information you increase their interest and help them to make a purchase in good conscience. That is at the heart of selling network marketing products online!
