subject: Role Of Itcs In Marketing Online [print this page] Facing the storm development of information technology (IT), Vietnam is increasingly interested in investment as well as the determination to promote IT applications in all aspects of economic life - the socio-political.
According to the report on the application of IT in 2011 of the United Nations, Vietnam has made new progress with rank 83/190 - an increase of seven spots from the previous results. This is considered a positive sign for the industry, the field of work related to the current technology in Vietnam. In particular, a field was born in the era of technology such as online advertising, IT is "assistant" effectively help industry make huge profits and compete with television.
IT creates dominance for online advertising
From the name of the online advertising (online advertising) showed: internet use and ICT elements, even determine the "existence" of this form of advertising. Thanks to IT, online advertising speedy development and the application of IT has created the outstanding advantages of online advertising.
Currently, regardless of profession, the field enhanced factor fast - compact - efficiency and application technology is the optimal solution for these requirements. Thanks to regular updates of modern technology, advertising vendors can easily optimize the cost (in terms of long-term), and strong acceleration time. At the same time, updating and application of new technology enhances interactivity and control business performance, especially in applications in assessment, measurement and analysis.
On the other hand, online advertising can make the breakthrough when closely associated with electronic commerce (e-commerce) and the form of payment online. Of course, like to have this relationship - indispensable IT applications.
In addition, make use of IT as a stepping stone to online advertising easy pace with the trend, needs, tastes and habits of consumers as well as businesses. Specific evidence is the proliferation of electronic products or new applications of IT platforms: smartphones, tablets, social networking ... have created conditions for online advertising to diversify, expand the scale and impact objects quickly and strongly. In fact, the trend of new technology always attract attention and create a lot of movement in modern life. According to the latest synthetic of TGB, had 326 billion banner appeared on Facebook, spread over 205 countries with 70% of advertising is the emergence of the financial sector, retail, gaming and entertainment. This suggests that online advertisers are smart seize this opportunity to make a profit.
Leveraging IT - online ad effectiveness
With what IT has brought and continues to improve, for sure, no one can deny the role of ICT in promoting development process. As said Vu Manh Loi, Deputy Director of the Institute of Sociology, said: today, the goal of "strong domestic IT" was replaced by "a strong country through IT". Again, we need to affirm, promote IT applications are essential and really effective not only at the macro level. Similarly, businesses also need to equip certain IT knowledge, which are aware of the advantages of online advertising and how to use flexibility and efficiency.
However, due to the subjective (perceived) or objective (capital, labor, management, etc.) that the majority of Vietnamese enterprises dare not "aggressive" investment in IT or do not know how the efficient investment in online advertising. Therefore, if you do not want to miss the lucrative pie, our business, rather than the one who comes after, need to quickly identify strategies to become the pioneer in its field of operation.
Not to mention many business efforts to invest in IT, but not properly, and finally pity accept losses. Nor less advertising provider, the application of modern technology, the occurrence of phase compared to the cultural habits and use of English.
Currently, appears next to the "giant" online advertising is Google, Vietnamese market also recorded a number of representatives. However, in terms of IT applications, seems Admicro are gain the upper hand. By investing in IT, in fact, this supplier has "interest" to constantly improve products, CPC, CPC Plus and tai game mien phi to CPM Mass or CPM to 7000 ... Besides, Admicro has many advantages in combination with e-commerce sites and online payment gateway under VC Corp.
On the other hand, in an active market and fierce competition today, IT is the factors that make the difference, even identity for the business. Can say, hurry ahead to anticipate technological trends is one of the core objectives help online advertising providers survive on this land. So, the advice given is: the application of modern technology but to ensure the pure English of advertising is one of the leading standards. In addition, enterprises can flexibly combine the forms and means: from online advertising to print, radio or television to convey the right message and hit the target.
