subject: Should App Developers Develop Ipad Apps For Revenue Or Readership? [print this page] As iPad is getting more and more popular among tech users, the app market is becoming a profitable place for developers. Expert iPad application development team takes care of all iPad development needs for the apps to perform well on devices. This article outlines the App developer's doubts on whether the publisher is developing the iPad for revenue or readership.
Views of William Tallent
According to William Tallent, CEO of Mercury Intermedia, publishers getting started in mobile should build an iPad app first. Moreover the iPad also generates ad revenues more than the iPhone. This makes an iPad app a better investment. In comparison to iPhone apps, session times of iPad apps development takes 2.2 times more time and they are longer in size. The advertising rates are five times higher. The readership and revenue patterns of iPad apps increase the annual profit. Below given are the doubts put forward by the app developers and Tallent's observations about iPad.
Is mobile a laptop, smart phone or a tablet?
Now a day the term mobile is misleading due to Touch Computing. Touch computers lack power cords, physical keyboards, and mouse. They are easily portable and are called "personal" computers.
Characteristics focused while developing for mobile platforms
Basic requirements in mobiles are:
Exceptional user interface design
Application speed
Application reliability
New features must be added to expand user base and engagement time.
Apps should be considered investments, not expenses, and evaluated based on the financial return.
Consumer behavior and typical usage pattern for a smart phone vs. a tablet
In comparison to the tablet, a touch computer will be used slightly more often. Tablet computers are used mostly at home as it generates 75 percent more usage minutes per month than a handheld computer.
Moreover the tablet computer ads garner up to 5 times the CPMs and up to 10 times the revenue of handheld computer apps. The tablet and phone apps should offer ads and subscription plans. Neither should depend on ads alone because CPMs will continue to erode over time.
Content suiting smart phones and tablets, based on consumer use
While Smart phones are for info-snackers, Tablets are for relaxed more extensive news consumption. The user decides how much they want to read on each.
Balance of text and multimedia in tablet apps
Users can be attracted by:Making the news easy to consumesans interference by ads and technologymake the interactive features easy to findWhether native apps are long-term future for publishers?Commercial computing has been around for 60 years, and for most of the time native apps have been the predominant form of computing. The Web is a relative newcomer. Native apps must be developed for users instead of trying to guess the future.Are HTML5 Web apps getting a foothold, at least on tablets?HTML5 holds promise, but won't gain major traction anytime soon. So, keep your eye on it, but don't expect too much, too soon. Focus on what works, native apps, for now.How do publishers support native apps on multiple platforms and devices, as well as mobile and desktop sites? Is that practical?Compared to the cost of printing presses, delivery trucks, and paper boys/newsstands, that of building and supporting native apps on multiple platforms is much smaller. Apps cost less compared to traditional methods. And apps, properly built, generate so much revenue in comparison to their cost.When will publishers and Apple come to some agreement on recurring subscriptions for mobile apps?This will be clear only when Steve Jobs is ready.Conclusion:This article gave a brief description of whether app developers must develop iPad applications development for revenue or readership.by: Christa Hooks
