subject: Expanding Your Business Through Google Marketing [print this page] If you decide to advertise on Google, you will be displaying your advertisement on the worlds most powerful advertising search engine. This can get extremely pricey, especially for small businesses so it is a good idea to carefully research all of your options for Google Advertising. One aspect of Google Advertising is commonly known as Google AdWords.
Google marketing is an advantage which helps your site, business, and/or product advertised to all who are searching for certain keywords on your site or advertisement. You will be able to get more customers for your service, product, or business. In addition, the more site traffic you have, the higher ranked you will be listed on Google. People who are actively looking for your product or service will be able to find you much more easily.
You can stay within your budget with Google AdWords as you can only pay when people click on your add. This instills you to easily control costs. You choose how much you pay per click, the more you pay, and the more likely and often you will be displayed on the Google Search Engine site. Google Ad sense is a way to create the ultimate potential for your websites ad revenue.
If youve ever seen the links and banners at the top of a site with related links, it is most likely Google Ad sense. Google Ad sense is a practical way to not only increase revenue on your site, but your business could be the advertisement listed on others sites as well. By paying a fee, you are able to have your link, motto, and business or site name listed on a banner of a corresponding and relative blog or website. It is here that potential customers can click on your link in the banner and the hosting site will not only receive revenue, but your business will as well.
In addition, you increase the potential of having new customers just based on a banner or ad on a relative site. Regardless if you are the advertiser on the banner, or hosting a banner on your website, you will be able to view clicks per day, where the clicks are from in the world, and additional statistics that will better your demographic data for marketing purposes.
