subject: 3 Common Worries About Social Media Services [print this page] Small businesses are often apprehensive about investing money in a social media company. After all, Facebook and Twitter are free, right? Why pay money for a service that is offered for nothing? Only later that they realize, when they are already deep into their so-called social media campaign, that getting people to caremuch less convert traffic to conversionis not as easy as it looks.
Anxious about the investment
In Internet marketing, regardless of social media packages, article writing or website optimization, you are going to spend money. Unless you are only looking to have a web presence then you can probably choose free sites like WordPress to build your site or create a company page on Facebook. But if you are serious about taking advantage of the online platform to expand your business, then you should consider hiring professional SMO services and turn over the worries of developing your brand to them. In this way, you can just train your attention to perfecting your product and service to guarantee that those who do business with you will keep on coming back.
Agonizing over ROI
Its understandable for any business to think about profits when looking to infuse capital into an unknown venture. So the common question is: can I expect cent-for-dollar conversion when investing into social media services? If thats the case, they would be sorely disappointed. Social media tools are great for passing the word about your brand, engaging the community through hot-button topics or surveys, generating near real-time feedback from your clients to better address their complaints and suggestions, and creating a buzz through numerous contests, discounts and other special promos.
Apprehensive about being taken for a ride
Indeed, there are unscrupulous companies offering bogus SMO services with the main intent of cheating unwitting companies out of their hard-earned money. But you cant use one bad experience as the measurement for staying away from the potential of expanding your business on the World Wide Web. The lesson is not to turn back, but rather to equip yourself with the right information to find the right social media company that can help you come up a pre-process and post-process analysis, geo-specific social network selection, management of blogs, uploading of images and contents on bogs, video submission, business listings in Google, social Bookmarking, utilization of Google+1 tool, promotion of your brand, creation and participation in community forums, and sales persuasion, among others.
