subject: New Concept Dental Clinics For The Facebook Generation [print this page] Just having an experienced dentist is not enough for our Facebook generation.They want also want nice ambience,friendly staff,best in class hygiene and cleanliness and above all they hate to wait at dental clinics.These well-informed citizens of Ahmedabad understand that there are super specialties in dentistry as well.They know that when super-specialist treats them the chances of anything going wrong is close to zero.This generation will not settle for anything less than the best in the world that too at Indian prices.Two IIM Ahmedabad Graduates,Manish Jobanputra and Manish Sharma understood this hidden need and joined hand with Dr Keval Shah and conceived the idea ofPatient FriendlyDental clinics and christened it asFine Feather Dental Clinics.They are already seeing the acceptance this concept at their three clinics in Ahmedabad. All three founders had vision of providing the best quality of treatment and the best quality of experience for the patients.Not only patients, fine feather dental clinic have also become first choice of work for Facebook generation dentist in Ahmedabad.
According to Dr Keval Shah,the investment made in radiation control and infection control are key indicators to measure to understand Facebook generation worthiness of any clinic because it demonstrate the attitude the owner of the clinic that he or she will not cut corner even if it is not very obvious to the customers.
While doing his research for Clinic,Mr.Jobanputra found one common aspiration in the Facebook Generation is that they want plenty of thoughtfulness from any service provider be it a restaurant,telecom operator,College or a healthcare provider.From the dental clinic perspective the thoughtfulness on part of clinician includes the promise of high quality of treatment,comfort in waiting room,anxiety-free environment,and patient engagement.They want transparent pricing that doesnt change based on paying capacity of a patient or on location.They want technology enabled clinics because it is natural to them.They trust their Dentist but not as blindly as their parents used to do.They want detailed discussion based on diagnostic evidences and research the pros and cons on Google before they opt for any treatment.
Manish Sharma,another founding director and IIM Ahmedabad graduate sums it up as following. Any service provider that ignores the need of Facebook generation will do at its own peril because these people are well-informed and have become opinion-make-in-chief in their home.
