subject: Post Panda Effects - What Is In And What Is Out [print this page] If you are a part of the SEO industry, it is very important to stay tuned and direct your strategies according to the updates. You must have heard about Google Panda and Penguin update. Besides, it is very important to understand these updates and know what is in and out. Google, one of the most popular search engines, frequently makes changes to recognize the spammers and penalize their sites for an inorganic optimization.
Google consistently aims to provide the ideal experience to its users by bringing complete information that a person is looking for. Besides, the search engine makes sure that the user doesnt come across a set of pages full of garbage and fluff. If your websites rankings are dropped, you have enough time to buck up. Your website can be certainly recovered, however you need to understand the changes that Google does with regular panda and penguin updates. Few things are very obvious that you should not go for inorganic tactics such as spamming, excessive keyword stuffing, over optimization, etc. Going with the flow will help you attain quick results and retain it.
Everybody knows that the search engines work on their specific algorithms, and many people try to cheat the algorithm to get the quick rankings. However, it wont be possible anymore since Google is constantly updating its algorithm and introducing panda updates. With such updates, it has become hard to cheat the search engine. It has become very important to follow the organic methods to optimize the site and improve the rankings. Here are a few ins and outs with panda update, which can help you go with organic tactics.
Out - Low quality content
In - Quality and informational content
Gone those days when people used to submit low quality and spammy content. Google flags such sites as a spam, and hence it has become vital to upload a quality and original content. Remember, the duplicate and poor content is hated by everyone!
Out - Keyword Stuffing
In: Natural flow of keywords
Excessive use and unnatural flow of keywords in the content is also considered as a spam now. Google considers now those contents only which are readable and original.
Out - Excessive affiliates and advertisements
In - Useful links only
If your site has ads on left, right, bottom, top, and everywhere, the site will get a hit by panda update. You can show a relevant link on your site if you think its useful for the visitors. With the latest updates, Google can catch those sites with excessive affiliates and penalize. With too much use of advertisement, your site represents poor user experience, and its not good in the eyes of Google.
Out - All-purpose Information Sites
In - Influential sites
Google prefers those sites, which have a good niche. It is important that you pick a subject and stay adhered to it. This will help users to get something they are looking for. You can choose a topic based on your expertise and create an authoritative website.
Out - Over optimization
In - Fair optimization
Here fair means an organic optimization. Webmasters used to follow black hat SEO to cheat the search engine, but now its not possible. Google keeps its eyes on spammers and penalize over optimized sites. Hence, it becomes imperative to follow only organic methods to perform search engine optimization.
All you need to do is step up your game and understand what is organic. Spamming will definitely throw your site out of the search results. Ultimately, the panda updates say- no more gaming. You have to follow the organic and natural methods to optimize your site and improve rankings
