subject: 4 Easy Steps To Use Linkedin For Better Search Engine Optimisation [print this page] Search engine optimisation is a non-stop process. You cannot end your SEO efforts when your website achieves the desired ranking because it may not remain in that position for long, if you stop the efforts. Consistency is the key to any successful optimisation strategy. This means that more search engine optimisation efforts equal to better search engine ranking, which in turn leads to traffic surge. Social networking websites, like LinkedIn, have a greater search engine optimisation advantage. Having a profile on LinkedIn can greatly improve your search engine rankings.
However, just setting up a LinkedIn profile may not yield the desired ranking and visibility benefits, as you have to integrate vital search engine optimisation factors in your profile. Here is how you can do that
Step 1: Use of anchor text
Using concise and relevant anchor text to the target page is a great SEO technique. When you set-up a LinkedIn profile, you must ensure that anchor text is used to link your LinkedIn profile to your website. You must use the targeted keywords in the anchor text so that the user is enticed to click it, resulting in profitable backlinks.
Tip: Dont use generic terms in the anchor text wouldnt help your SEO efforts!
Step 2: Keywords are vital
Keywords are equally important in search engine optimisation as the search engine bots determine the rankings on the basis of the keywords used. This is why, when you are composing your profile on LinkedIn, you should include the relevant keywords generously. The keywords can be used in the headlines, personal interests section, description, summary and other areas.
Tip: Avoid keywords stuffing would harm your ranking.
Step 3: Add connections
Connections on LinkedIn get you backlinks and improve your websites visibility on search engines. It is important to add as many connections as you can to enhance the sites visibility and making it popular on the Internet. With LinkedIn profiles featuring on prominent ranks on search engines, your profile too can get that advantage if you have numerous connections.
Tip: Be more active on this social network and keep on adding connections.
Step 4: Modify your URL
LinkedIn gives you a great advantage of tailoring your profile URL as per your requirement. By using a customised URL, you get the opportunity to again enhance your website and your business visibility and ranking by adding your name or your business name, whichever has to be optimised.
Tip: Dont use the default URL.
The sun never sets on the Internet which means that you have all day and night to continue your search engine optimisation campaign. By implementing the above discussed measures on your LinkedIn profile, it can greatly support your SEO efforts and help your brand get the desired recognition on the cyberspace. A well-optimised LinkedIn profile would also help you spread the word about your business, improve the site traffic, and increase qualified sales & ROI.
