subject: Importance Of Mass Communication [print this page] With a degree at this level in the field students can expect to study a variety of subjects. Coursework will vary but may include the study of information technology, communication, writing, production, digital media editing, public relations, and much more. By earning an associates degree in mass communications students will have the skills needed to enter the workforce or pursue a bachelor's degree in the field. In addition, the satellite channels, a series of Radio channels (FM) have also helped in the expansion. Every metropolitan city of India has its own various FM radio stations where several radio jockeys are working. Print media has also made a remarkable progress and dozens of Hindi, English and regional newspapers and magazines have come-up in the market. Today mass communication industry is not just limited to its country's boundary but has reached globally. It also covers all the latest updates and current happenings around the globe. The other development in mass communication industry is advertising agencies. A number of big and small advertising agencies have come up in the market and there are multiple career options available for mass communication graduates. Needless to say that the growth in the industry has created an expanding job market for the industry, this in turn has been instrumental in setting up of institutes offering mass communication courses.
Getting admission in the mass communication institute is also getting tougher as the competition. Most of the institutes that offer mass communication courses conduct an examination followed by personal interview as selection criteria. Students seeking admission to such courses require a more than average writing skill, good command over the language, a creative bend of mind in case of advertisements or film making and an interest in current affairs if it is in journalism.
The skills acquired through a mass communication education are not confined within any particular job scope and are applicable across a broad range of careers. Students graduating with a degree in mass communication can find employment as journalists, editors of publishing houses, public relations and corporate communications professionals, as well as fields like advertising, event management and even marketing.
Other than the communications sector, the global nature of the skills truly transcends all careers and ensures that even the business world is thrown open before the young mass communication graduate. In fact, once you've acquired great writing, verbal communication, thinking and analytical skills, there will be no limit. The broad expertise acquired through the mass communication College allows the student to adapt and transform his skills to the requirements of any career.
Students can attend school online and gain an associate's, bachelor's, and master's degree in a number of concentrations. Some schools offer doctorate and dissertation courses. Mass communications education covers a wide range of information that starts with foundations and theories in communications, public relations, journalism, and more. In higher division courses students take classes that are specifically geared towards their concentrations. Through these specific courses students will earn a complete and comprehensive education by partaking in research projects that will prepare the student to enter the workforce.
A core class for a bachelor program will build a foundation for communications. Courses will teach students how to communicate effectively by helping students become better communicators in all aspects of life. Students will gain an understanding of the various avenues and studies within the communication industry. A course of this nature can help students choose a concentration because they will learn what each concentration is about. Concentrations include public relations, advertising, journalism, and more.
