subject: Best Seo Practices For Mobile Landing Page Optimisation [print this page] According to Google Mobile Movement Study, 2011, 88% of mobile searchers take action within 24 hours while about 70% take action within 1 hour.
With this in mind, it has become critical that your Australia search engine optimization strategy should now also adapt a mobile-friendly strategy. Instead of just designing a traditional landing page, it has now become essential for your business to thrive and survive in these increasingly mobile world to adapt a mobile-friendly SEO campaign that considers landing page content and layout for various devices and screens of all sizes desktops, tablets, smartphones and beyond.
Here are some Best Practices for Mobile Landing Page Optimisation:
1.Must Load Fast
58% of mobile users expect that a mobile landing page will load as fast, or faster than the desktop version. So, make sure to have a page that has less than 20 KB total and load in under 5 seconds.
The number of requests (loaded images, scripts, etc.) and the number of bytes (page size) are the top slowdown factors for mobile pages. So to ensure that your page loads faster, you can try these strategies recommended by many Search Engine Optimisation Experts.
resize or compress and save mobile-optimized images as users may be on 3G or the much slower Edge network
leverage image sprites to enable caching one image versus many
make use of CSS in place of images
Make sure to prioritize content and features in accordance to what mobile users need the most. Make use of your web analytics.
take the time to make your text short and sweet, think tweet
make sure to reduce large blocks of text and try using bullet points
Headlines do really matter, do make sure to that they are compelling!
consolidate or eliminate scripts
add mobile web performance optimization tips to your code and content
use tools like W3C Mobile OK, mobiReady, or Mobitest to assess the load time and size of your landing pages
2.Must be Accessible
There are certain contents such as flash, frames, PNG-24 images, and other plug-ins that are not accessible by mobile users so always make sure that your content is accessible and visible for mobile devices. Ensure also to keep your site be updated with some mobile-friendly alternatives like HTML5, jQuery, and JPG or GIF image formats.
3.Be Thumb-Friendly
It is challenging to click for mobile small, compact contents. So make sure to:
make all actionable targets to be clickable without zooming
design your clickable targets to be touch-friendly, meaning they should be fully and easily operable by fingers and thumbs. Make your minimum target area to be:
Make sure that your page can only be scrolled one way, from top to bottom. Dont forget to always have a search box at the top of the page.
5. Easy to Convert
Make sure to keep forms short and add a few fields as much as possible. Ensure to post only the information that will aid conversion. Make use of click-to-call functionality for phone numbers. Make use also of check boxes, lists and scroll menus to make data entry fast and easy. Make sure that you reduce the number of steps required to complete a transaction, show the zip code field first and auto-fill the city and state.
6.Design For Visibility
Design your site to be visible at arms length. Make sure to create good contrast between background and text. Make use of size and color to indicate link/button priority as well as plenty of negative space.
7.Make it Local
Most mobile visitors often look for geographic information. So make sure to:
put your address or store locator on the homepage
include maps and directions. Make use of GPS to personalize when possible.
Make sure that your headings are personalize with city or metro area names
dont forget to list a nearby representatives or locations (e.g., "Stores near Sydney")
regionalize voice to use local terms or slang (e.g., y'all, coke/soda/pop)
re-center and zoom maps to the user's location
pre-populate location fields on web forms. Default ZIP code from geoIP and then compute HIDDEN city, state, and country field values from the ZIP
8.Make it Seamless
Make sure to maintain key features of the site across all channels when possible for users who move between your desktop and mobile pages. Dont forget to provide prominent access to login information. Also provide visitors the option to remember their login so they dont have to type it in every time they visit from their devices. Make sure to provide the same key information for product and services.
9.Have Mobile Site Redirects
Provide use the choice to go back to the desktop site by providing a link in the footer. Also enable users to choose which version they prefer to see for later visits.
10.Listen, Learn and Iterate.
Make use of your desktop web analytics to understand what your mobile users are doing
If possible, before launching a complex site, do user testing.
collect and implement user feedback after launch
Perform A/B testing. You can use Google Website Optimizer for free.
Make sure to iterate often and continually improve your site.
As more and more people use mobile search and use their mobile to do their internet activities which were done usually in the desktop, it is more vital than ever for online businesses to make their site mobile-friendly.
