subject: Article Marketing: Before The Submission Of Articles [print this page] Online article marketing is a new and emerging marketplace for those wishing to have more of a hands-on approach to their promotion endeavors. As you step out into the article marketing arena, there are a few tips to keep in mind when trying to create the perfect article.
First off, start out with a clear picture. Just as you would back in college, outline the article either mentally or in written form. The submission of articles depends on gathering your ideas and building the initial structure from there. Next, you need to research your given topic. This step may not be as heavy if the product or site you are promoting is your own as you probably already know the ins and outs of it, but when you are working with information created by others or a new topic, this becomes a necessary step in order to be successful. A well researched article marketing piece will speak volumes about both the product and person, while a less than worthy one will be remembered, just for all the wrong reasons.
Once your initial plan is laid out, you need to focus on the structure of the article. First step in process number two is the creation of an attention grabbing title. You need something that fits the information you wish to pass along, and yet stands out from the search results generated at any given time. That way the submission of articles doesn't go to waste. There's no point in spending your time writing articles if no one reads them, and hence, generates no traffic.
Next, provide the information that you promised in the title and introduction. You need to deliver on what you introduced in order to build that link of trust with new and returning readers. Finally, provide them with something to take away from the experience. Whether it's a new idea, viewpoint, product information, or web site to consider, the reader should always come away from the article with the experience of their time being well spent.
Just remember, the article you are creating is as much for them as it is for you. You are writing it in order to gain more traffic to your site and promote your newest idea, but they are there to share in your vision. Your submission of articles, ones that are well written and engaging, should give them a reason to keep coming back for more.
