subject: Gyms And Fitness Centres - Do Av Systems Provide That Competitive Edge? [print this page] The modern gym is a mix of hi-tec fitness machines, climate control and entertainment. Todays gym members, faced with a huge choice of potential gyms in which to spend their time and money, can afford to be choosey. Gym owners and operators need to be aware of this and respond to the much more competitive nature of the gym sector.
The question that many in the gym world ask is can gyms fitness audio visual systems give them a competitive edge? The simple answer is yes. By providing the correct kind of audio visual facilities in a gym, you can enhance the member experience which will in turn increase new membership rates as well as retention.
One type of audio visual facility that many gyms dont get right to begin with is the audio system. So many gyms have weak sound systems with poor audio quality and poor coverage. This is such an easy problem to overcome if the training room audio system is designed well to begin with. Incorrect speakers, positioned in erroneous positions will leave gym members unable to hear well in some locations, whilst being totally overwhelmed by distorted high volume sound in others. Careful consideration of amplifiers and speakers are important here. Any good gym sound system will use quality equipment and recognized brands installed by specialist gym AV systems installers.
Too many gyms still rely on just a few old screens with a limited selection of TV channels as part of their gym TV systems. As screens have reduced in cost and more free-to-air channels have become available, there is no real barrier to gyms enhancing the video and TV distribution systems to include more screens, in better locations with a greater choice of channels. Any reputable TV system installation company will be able to advice on the best locations for gym TVs, provide guidance on the size of TV screen suited to a particular location and give further information on the type of channels available. Always use professional AV installers to mount heavy AV equipment. Its safe and ensures you meet current guidance.
Maintenance of audio visual equipment is almost always overlooked by gyms, especially independent ones. Why invest in audio visual equipment? What if you run it until it breaks and it requires expensive replacement hardware? Most audio visual installation companies offer some level of preventative AV maintenance contracts. A mix of scheduled visits and some callouts tend to be the most flexible way of getting cover. Its usually cheaper too.
Most gym owners arent aware of the range of mobile audio visual equipment available to gyms. Sometimes a professionally installed audio visual solution is neither warranted nor affordable. In cases such as this, a mobile PA system in a flight case may be the answer. Again, seek the advice of a professional AV installer. Reputable ones will always give more than one solution to a problem.
In summary, dont overlook gym audio visual installations or gym TV installation as a way to improve your gym. There may be an initial investment required, but working with a professional AV installation company, the investment may pay back several times over.
