subject: Five New Trends In Modern Home Industry: Group Buying Becomes Fashion [print this page] Furniture market from high-end to low-end
The furniture market has been accustomed to positioning itself as a high-end. It seems slightly handicap conditions customers have no way to contact with it, which keeps a large number of furniture companies and furniture stores away from China's the most promising third and fourth-tier markets. However, in today's furniture market, in the context of increasing competition, this traditional concept was abandoned long time ago. The furniture industry not only showed lively scenes by vigorously calling on to enter these markets, but also has appeared in a series of promotional activities, for example, furniture to the countryside .
Traditional off-season furniture market is also hot
Because of weather, the first half of each year, all belong to the off-season period in furniture market. But now, many of the new house owners like to pick out furniture before having their new house renovated. Otherwise, in order to get through the long off-season, many furniture stores begin the price war, and even organize some large-scale promotional activities at the local blood, Therefore, many furniture markets show lukewarm lively scene instead of what it should be.
Furniture products tend to be fashion
With the continuous improvement of living standards, people's life quality has also undergone significant changes. Colors of modern decoration, furniture, tend to be colorful and sharpening. In the meanwhile of breaking down the entire furniture of a single color, it highlights the original novelty, the artist's approach, a set of furniture as a landscape, a different color contrast, and the artistic beauty of the furniture, satisfying people's visual comfort. In addition, as the life cycle of modern furniture reduced, style changes along the season, which is the specific performance of the seasonal modern furniture.
Group buying becomes fashion
Traditional furniture companies, in order to capture the market, take 3 major ways in the marketing aspect: First, they sell by agents throughout the consignment. Second, they rent around the venue and become the sole agent by themselves. Third, they sell through large furniture stores or furniture fairs. By the way, the collective buying of new furniture recently, becomes the most compelling way of circulation.
Furniture sales online
In order to respond to market changes and reduce sales cost, furniture industry has gradually shifted the battleground to the Internet. Although home network sales still in its infancy, and therere also some development obstacles the online shopping mall, the industry is generally considered expanding: With all walks of life has become increasingly dependent on the network, the expanding home industry propaganda efforts online and the growing number of web hits, network marketing must be future development direction and trends in modern home industry.
Superight International Co., Ltd. is a large professional manufacturer in modern furnitures field, specializing in making modern TV stand, panel furniture and so on. It locates in the capital of furnitureGuangdong, covering 20,000 square meters and 300 employees.
