subject: An Overview On Graphic Design [print this page] The term graphic design seems to have evolved from the graphics that were used for depicting various natural characters in earlier hieroglyphs and cave arts. At the beginning writing involved use of pictures and graphics for which proper words were not evolved. Paper invention by Chinese and then the coming up of computers have taken this field of art to a much higher platform so much so that today, it has become an integral part of every promotional and advertising activity.
Fine arts and graphics
There are many who do not understand the difference between graphic design and fine arts. And understandingly so, as the lines between these two disciplines are often blurred! In fine arts, the main aim is to communicate an idea whereas graphics represent purposeful designing elements for delivering a message. Both these fields have their own aesthetic value, but it is graphic design which is mostly used for branding and promotion purposes. As of today, you get much variable software for delivering the right form of graphics as per the needs of the client.
Multiple uses of graphics
Graphic designs are used in multiple mediums. From newspapers, books, magazines, greeting cards, business cards, advertisements, stationery, packaging and different types of mediums use it for creating the expected designs and enhance the appeal of any presentation. Websites on internet make use of special software tools such as Adobe Flash and Photoshop for achieving high resolution and vibrant effect on the internet. From power point presentation to computer animation whatever design in however miniscule form you see on the internet or on television, has been created by using the tools of graphic designing.
Team work
Graphic design is an integral part of the publishing and marketing team and usually such companies do not work on its own. Either the designing house is a part of a big marketing group or if working as an independent unit it has ties or affiliation with a marketing company as the promotional material created by these designers are basically meant for marketing purposes.
Employment
With the onset of the internet, the whole world has evolved as a big market due to which the scope for work areas has increased manifold. Since graphic design field nowadays, rely solely on the use of computer software tools, a person situated in any part of the world can deliver his design to his client and carry on his work from his home place. So many companies are available in the market which render Graphic Design Services to the clients. The internet has opened immense options for such designers as they can have their own website and post their own designs for marketing or tie up with other online web designers and marketing companies who are regularly in need of new graphics and presentations for different purposes.
The future too holds good promise for this field as new tools are being developed and more and more Graphic Design Services provider companies are shifting to online presence. The utility of graphic design is certainly going to rise.
