subject: Mobile Marketing Strategies Publicity Networks With Sms Gateway [print this page] A new phase of mobile marketing has been ushered with the advanced ranges of mobile phone devices. These are supportive to various marketing strategies adopted by companies to reach out to a wider spectrum of audience; messages are sent to customers with the help of sms gateway. It has made it possible for companies to provide latest updates and information about products and services within a matter of few seconds. This is a strategy of bulk messages to individual phone numbers are possible through SMS gateway most of which support the conversion of the messages from different media formats like emails.
With the help of mobile marketing you can now have commercial messages sent across to hundreds of phone users from your computer. It is safe and foolproof plan which is also very affordable compared to other publicity campaigns. Besides, this is also a sure means of gaining maximum exposure before the clientele as they will always read messages on their phones before deleting them. Companies that offer services through SMS gateway also offer innovations of language and design of the promotional messages. It is effective in securing desired results from the campaign. This is also very affordable for companies to continue with a sustained campaign over a period of time. Oftentimes this is required for effective results.
There are specific packages of services offered by SMS gateway companies. Messages are sent to names databases using service provider email services, HTTP interface or API and web browsers. There are individual accounts created for each client company along with a manager of the same; it helps to draw out plans for successful initiation of client plans for mobile marketing. The charges are simply levied on the number of messages that are sent through a package. There are no set up fees and charges on a monthly or yearly basis. In most cases the databases of numbers and mobile phone users are also provided by the service provider of SMS gateway. However client companies can also add to the database.
