subject: Comfort And Style [print this page] Lacoste is such a well renowned brand that it really needs no introduction. However, it has a rather interesting history that begs to be told. It was founded in 1933 by Ren Lacoste, who was one of the Four Musketeers who won the Davis Cup in 1927, famously beating the American team. His nickname was the Crocodile after he made a bet with the Captain of the French Davis Cup team, Pierre Gillou. He had promised Ren a crocodile skin suitcase if he won an all-important match for the team. The American public stuck with this nickname that symbolised Ren's sense of strategy and tenacity on the tennis court. A friend of Ren's, Robert George, drew a crocodile with its mouth open that was embroidered on Lacostes blazer; he always wore this on the court from then on.
Nowadays Lacoste is synonymous with tennis clothing for obvious reasons. But the brands growth has led to further developments, and Lacoste is now a go-to brand for preppy sports and casual wear for both men and women. The main focus of the brands clothing is comfort, and mens Lacoste is ideal for the gent who is fashion conscious while simultaneously valuing soft fabrics and good quality craftsmanship. This is not a brand to go to for flash-in-the-pan fads, but good quality sports-influenced designs that will last you a long time.
These days mens Lacoste is broad and far-reaching, offering you a range of casual wear. Famous for their polo shirts, these can be teamed with chinos, shorts, jeans and track pants depending on your desired look. Mens Lacoste is also a rich resource for outerwear such as jackets and coats: try their short trench coat for classic Parisian style, or their wool duffle coat for when the English weather turns really cold. For those uncertain in-between times that the British climate always dictates, invest in some good quality sweatshirts and hoody tops to keep away the chill. These are also perfect for a splash of colour to contrast with an understated pair of jeans or chinos.
Accessories are always worth taking great care over, as they can require a certain amount of expenditure. Good quality leather goods will pay for themselves after a few uses, so it is important to choose bags that will withstand a certain amount of throwing around. Lacoste also produce a range of wallets, belts and fragrances all embossed with the famous Lacoste crocodile, so you can flash your fashion credentials.
