subject: What Makes Google Optimization The Best Seo Tool? [print this page] Out of the many SEO tools one of the widely relied and used techniques is Google optimization.
Google is undoubtedly the most used search engine. The amount of traffic that it generates is more than that of all the other engines like Yahoo, Bing etc put together. On a daily basis the search engine experiences about lacs of visitors from all around the globe. Website owners are in constant competition to rank high on this particular search engine. However it is not a cakewalk to get high rankings on Google. It requires good SEO strategy.
Google optimization is one of the ways through which the website can be mended in a more Google friendly manner. However there are a number of tools to do it. For eg. with the help of Google adwords the relevant keyword to a particular website can be found out. By imbibing such keywords or key phrases in the content of the website the chances of the website getting displayed in the search result becomes higher. Key phrases which are not too long are considered ideal. This is because most of the people are too lazy to type long sentences and prefer to settle for shorter terms. In addition Google provides various tools for blending the website in Google friendly manner.
Aids in better page ranking
With the help of Google Optimization techniques the chances of getting higher page ranking on the search engine goes up. Nothing is better than top ranking on a good search engine. People usually have the tendency to only browse through the websites of those forms which are displayed at the top of the search results. It is because of this behavioral pattern of the people that companies involved in similar businesses are in constant tiff to get higher page rankings. Prospective customers can be easily directed to the website if the website ranks on the top of the search results.
Google optimization v/s PPC marketing
Pay per click (PPC) marketing is an advertising model wherein the advertisers pay the website owners when their ad gets clicked. It is done to generate traffic to the website. People who get directed to the website through Google optimization techniques trust more on the website than being directed through some advert channel. Also once when you get top rankings on a search engine you are exposed to more visitors as compared to the exposure through PPC marketing.
Hence it can be seen that Google Optimization is certainly the best tool as far as Search Engine Optimization is concerned.
