subject: Corporate Entertainment: Make Sure Your Corporate Entertainer Doesnt Put You In The Hot Seat [print this page] As an event professional, you have worked hard at pulling all the pieces together to create a fantastic corporate event. Everything is running smoothly and now its time for the corporate entertainer that you hired to provide some fun and entertainment. The entertainment is introduced and then, right before your eyes, everything slowly comes to a halt. Instead of the laughter and applause that you hoped to hear, you hear silence, groans, and heavy sighs. The corporate entertainer, which you thought was the perfect corporate entertainment for your group, senses the audience response and starts insulting the audience. The audience, as well as your boss is not pleased. Since it was your call as to whom was hired, you are now in the hot seat. Notice how warm you feel as you wonder if your resume is up-to-date.
As Maya Angelou once said, People will forget what you said and forget what you did, but they will never forget how you made them feel. While the food may be great and the room looks beautiful, these will be quickly forgotten. What your group wont forget is how miserable they felt watching the entertainer you chose to add some fun and excitement to your event. Its odd that, sometimes, an events manager will spend months on planning certain aspects of an event food, hotel, decorations, etc but wait to the last minute to book the proper corporate event entertainment.
Here are a few corporate event entertainment ideas that will help you to make the right choice of a corporate entertainer for your next meeting or event.
1) Hit Your Homework You dont always need to rely on a speakers agency or entertainment agency to book your talent. Many leading corporate entertainers dont necessarily work with agents and, therefore, you can miss out on some great talent. While agents can be a good source for talent, they are not the only way to go. Dont think that just because a corporate entertainer is on the agents roster that the agent has actually worked with that talent. Should you be willing to broaden your options, do a Google search for terms like funny motivational speaker or entertaining motivational speaker. Here you will find many corporate entertainers that can help you add the WOW factor to your event.
2) Delve into the Demos Once you have chosen an entertainer or two, carefully watch the talents demo and see if he/she is a good fit for your group. This is the fastest way to confirm that the particular entertainer will work for you and saves you time - because if you dont like the video, you can quickly move on to your next candidate. While watching the demo, see if the talent has worked for similar groups. Notice the demographics of the group. Does the video reveal crowd reactions? Is the laughter and applause real or is it canned? Are there multiple performance clips or is the video mostly one performance? Did the corporate entertainer receive multiple standing ovations or just one?
3) Survey the Site If you like the demo, peruse the talents site to see exactly what type of corporate entertainment he/she provides. Observe if the corporate entertainer has a number of program options. Additionally, look at the companies for which the talent has worked and then read those companys testimonials. Many corporate entertainers flash logos of companies on their site; however, when checking for testimonials from those companies on the talents site, those testimonials may not be present. If a talent is showing a logo of a company, it delivers the assumption that he/she has worked with that company and, therefore, logically, the talent should have a testimonial to back up that claim. If they dont, then what should you assume?
4) Testimonials are Tops Video testimonials have taken the place of referrals. Instead of having to call someone to get a referral on a talent, a video testimonial will tell you everything you need to know. What you should look for in a video testimonial is who is giving the testimonial and what they said. The testimonial should be from the person who booked the talent and - for corporate event entertainment - that should be from an events manager, marketing or sales executive or higher. Audience member testimonials are fine; however, you want to hear from someone in corporate who actually booked the talent. Since most corporate entertainers who are good at their job have been doing it for some time, the written testimonials will, undoubtedly, outweigh those on video. However, there should be enough video testimonials to provide you with solid information as to the quality of the service you can expect from the entertainer.
5) Talk to the Talent As an event professional, and the person paying the bill, you have every right to talk to the talent prior to booking them. Now, that may not be the case if youre hiring a big name talent, but you should still be able to talk to the talents agent/manager and not just the agencys booker. Dont forget, a lot of big name talents can bomb and you are spending some heavy cash for them to be at your event.
Once you have accessed that a particular corporate entertainer may be perfect for your employee appreciation event or client appreciation event, then contact the talent directly. A few minutes on the phone will shed some light on how well the talent will not only work for your group, but also work with you. As with all events, flexibility is the key. If your talent has too many demands or needs, then you may need to look elsewhere. After all, you are dealing with the demands and needs of your group and your executives. You dont need a needy entertainer, as well. During your call discuss fees, staging requirements and, most importantly, how the entertainer can help you add the WOW factor to your event.
Bottom line: Event professionals take time to: plan multiple site visits; make copious calls to hotel catering; agonize over decorations, strategize hotel bookings and loads more to make sure the event is a success. Dont let your decision for your corporate event entertainment be one of the last things you do, and dont always leave it up to one source. Remember, your group probably wont remember exactly what they ate or the details of the decorations on the table, but they will never forget how miserable they felt watching a lousy corporate entertainer. You want to stay out of the hot seat and that means taking time to find the right corporate entertainer for your corporate entertainment.
