subject: Learn How To Create A More Positive Business Reputation [print this page] Like every company with a website, you've experienced adverse reviews or media on the web. You have reacted to the feedback swiftly and attentively, but they're nonetheless hitting your business's name because they have high search engine rankings. When adverse feedback are outranking the positive information about your business on-line, you might require assistance from a reputation and brand management company. Here are 3 of the matters a professional in the field will take into account as they assess your current situation and supply solutions for placing you in a more favourable light.
Authoritativeness of the website.
Search engines rank pages according to particular crucial factors. The more "authority" a web page has, the better it will rank in the SERPs. How does your website or webpages that contains favorable information go with to those with adverse reviews/feed-back/etc.? Improving the authority of your website or making new webpages to out-rank the negative press will take time and tolerance, nevertheless the payoff is huge in the long-run.
Number of negative pieces.
As part of their process, experienced reputation management firms will find out how many negative pieces are around against how much positive press you have to your benefit. Is this rate severely imbalanced? Out-ranking every piece in the first month or two of the plan isn't a sensible objective, so are there specific pieces that are bringing about the most destruction? The firm you employ should formulate some sensible anticipations for re-positioning your brand so you determine what to expect.
Online presence of your organization.
Have you got a blog that is regularly updated? Are you an active contributor on pertinent social networking internet sites? Do you enlist the community and network within your market to position your business as the expert in your area? One of the helpful methods to improve your online recognition is to prove the unfavorable feedback wrong. Tell customers what you have done to improve customer support standards, generate press announcements about advanced items and service offerings and publish them on Facebook and Twitter, and begin conversations with thought leaders in the industry and keep the conversation going. The more visibility your business has on the web, the more well-regarded you'll be.
